Digital Marketing & Creative Content Specialist

Job Overview

We are looking for a Digital Marketing & Creative Content Specialist who can manage performance marketing campaigns, create digital content, conduct Digital Marketing training, and handle graphic design, video editing, and shooting.

Key Responsibilities

Digital Marketing & Performance Marketing

• Plan and manage campaigns on Meta Ads, Google Ads, YouTube Ads & LinkedIn Ads.
• Generate leads for courses, webinars, placements, software/services, and registrations.
• Manage targeting, budgets, creatives, retargeting, and campaign optimisation.
• Track CPL, conversions, ROI/ROAS and prepare performance reports.
• Manage Meta Pixel, Google Analytics & conversion tracking.

Digital Marketing Training

• Conduct practical classes for students, freshers & working professionals.
• Teach SEO, SEM, Meta Ads, Google Ads, Social Media Marketing, Content Marketing, Analytics & Performance Marketing.
• Conduct workshops, webinars, live projects, and practical sessions.
• Support and guide students with assignments and projects.

Graphic Design, Video Editing & Content Creation

• Design social media posts, posters, banners, brochures, standees, advertisements & promotional creatives.
• Edit Reels, YouTube videos, webinars, promotional and corporate videos.
• Shoot photos and videos for courses, events, webinars, interviews and campaigns.
• Handle basic camera, lighting, framing and audio setup.
• Create engaging content for Instagram, YouTube, Facebook & LinkedIn.
• Add motion graphics, transitions, subtitles, animations and effects.

Required Skills

• Digital Marketing: Meta Ads, Google Ads, SEO, Analytics & Lead Generation.
• Design: Photoshop, Illustrator, Canva or equivalent.
• Video: Premiere Pro, After Effects, DaVinci Resolve or equivalent.
• Good communication, creativity and presentation skills.
• Should be comfortable with shooting, editing and end-to-end content creation.