Digital Marketing & Content Executive Social Media, SEO & Canva

JNB BEARINGS PVT LTD

Import & Distribution | J&B Brand Bearings | Chennai

Department: Digital Marketing

NOW HIRING

Digital Marketing &

Content Executive

Digital Marketing & Content Executive | Content • Social Media • SEO • Photography • Brand Visibility

Location:Mannady Metro, ChennaiReports To:Director / Business Growth HeadSalary:20,000–40,000/month + IncentivesWork Hours:Mon–Sat, 9:30 AM–6:30 PM | Sunday Off | 2nd & 4th Sat OffExperience:1–4 Years | Strong portfolio preferredJoining:Immediate | Annual CTC: 3–5 LPA | Strong portfolio: up to 6 LPAThis is a content-first role. Ideal for creative, design-confident professionals who can write, design, photograph, and optimize — NOT a CRM or automation role. A strong Canva portfolio and social media samples are mandatory for shortlisting.

About JNB Bearings & This Role

JNB Bearings Pvt. Ltd. is one of South India's fastest-growing importers and distributors of J&B Brand Bearings, serving crushers, rice mills, cement plants, engineering workshops, automobile sectors, and dealers across Tamil Nadu. We are building our digital presence and looking for a creative, content-driven professional who can produce compelling industrial content, grow our social media following, improve our Google rankings, and increase brand visibility across all digital platforms.

Tools You Will Use Daily

Canva (Core Design Tool)Canva AI & ChatGPTGoogle AnalyticsGoogle Business ProfileWordPress / Website CMSZoho Social & Zoho PublishGoogle Search Console & SEO ToolsSmartphone Camera (Reels & Photography)Meta Business Suite & LinkedIn

Key Responsibilities

01 Social Media Management & Growth

• Plan and execute daily content across Instagram, Facebook, LinkedIn, and Google Business Profile
• Build and maintain a 30-day content calendar aligned with products, seasons, and campaigns
• Monitor comments, messages, and enquiries — respond within 2 hours
• Drive measurable follower growth and engagement rate improvements every month
• Track and report social media analytics weekly; present growth report monthly

02 Content Creation & Design

• Create high-quality industrial and product-focused content: posts, stories, reels, and banners
• Design all creatives using Canva maintaining consistent JNB brand identity
• Write engaging captions and short-form copy for all social platforms
• Develop blog articles and product descriptions for the website
• Use ChatGPT and Canva AI to accelerate content ideation and drafting
• Maintain a structured media library: photos, videos, creatives, and copy assets

03 Product Photography & Video

• Capture professional product photos of bearings for digital and catalogue use
• Shoot short demonstration videos and installation reels
• Create reels showcasing product applications across crusher, rice mill, and other industries
• Cover dealer visits, events, and exhibitions for social media content
• Edit and optimize photos and videos for each platform's format and dimensions

04 SEO & Website Management

• Update and maintain the company website: product pages, blogs, news, and landing pages
• Conduct keyword research targeting industrial buyers, dealers, and maintenance engineers
• Publish SEO-optimized blog articles regularly to improve organic search rankings
• Monitor website traffic, bounce rate, and lead conversions via Google Analytics
• Improve Google rankings for key industrial and bearing-related search terms
• Build and optimize landing pages for campaigns and lead generation

05 Google Business & Brand Visibility

• Manage and optimize Google Business Profile for maximum local and industrial search visibility
• Respond professionally to all Google reviews within 24 hours
• Build and execute dealer engagement campaigns to grow brand presence
• Monitor online reputation and flag negative reviews immediately for management review
• Track brand visibility metrics: impressions, reach, search rankings, and review ratings

06 Reporting & Performance Tracking

• Build and maintain a monthly content and digital performance report
• Track KPIs: follower growth, engagement rate, website traffic, and lead contribution
• Present monthly marketing performance report to leadership with insights
• Monitor and report contribution to lead generation from content and SEO channels
• Identify top-performing content and replicate successful formats across platforms

First-Year Success Expectations — What Good Looks Like

FIRST 3 MONTHS

Learn & Publish

FIRST 6 MONTHS

Build & Grow

FIRST 12 MONTHS

Optimise & Report

● Understand JNB products, customers, and industry

● Audit existing social media accounts and website

● Set up content calendar and begin publishing

● Capture first product photo and reel set

● Begin Google Business Profile optimization

● Consistent daily content publishing across all channels

● First SEO blog articles published on website

● Google Business rating maintained at 4.5+

● Monthly analytics report delivered to leadership

● Social media follower growth visible and tracked

● Measurable improvement in organic website traffic

● Full product photo and video library built

● Measurable improvement in rankings for selected priority keywords

● Social engagement rate growing month-on-month

● Ready for first annual performance review

KPI Measurement System — Monthly Scorecard

DAILY

● Content publishing

● Social media activity

● Website updates

WEEKLY

● Engagement growth

● Website traffic

● SEO activities

MONTHLY

● Full KPI scorecard

● Lead contribution

● Analytics report

QUARTERLY

● Incentive eligibility

● Promotion readiness

● Performance assessment

KPI METRICWEIGHTCYCLEContent Creation & Publishing25%MonthlySocial Media Growth20%MonthlyWebsite & SEO Performance20%MonthlyLead Generation Contribution15%MonthlyGoogle Business Rating & Reviews10%MonthlyBrand Visibility Growth5%MonthlyDiscipline & Reporting5%MonthlyTOTAL100%Promotion eligibility is based on consistent KPI achievement, creative output quality, business contribution, and management recommendation — reviewed quarterly.

Career Growth Roadmap — Content Executive to CMO in 12 Years

Every level in this roadmap is earned through measurable creative output, audience growth, SEO improvement, and revenue contribution. JNB strongly believes in promoting high performers from within the organization.

PERIODLVLDESIGNATIONKEY FOCUS AREASPROMOTION CRITERIACTCYr 0–2L1 ENTRYDigital Marketing & Content Executive

● Master Canva, Zoho Social, Google Analytics, and SEO tools

● Build content calendar and publish consistently

● Grow social media following month-on-month

● Achieve all monthly KPIs

Consistent KPI achievement + strong content performance + management recommendation3–5 LPAYr 2–4L2 SENIORSenior Digital Marketing Executive

● Lead content strategy across all channels

● Drive measurable SEO improvements

● Contribute to lead generation from digital

● Mentor fresher team member

SEO traffic growth + lead generation contribution + content performance metrics5–8 LPAYr 4–6L3 SPECIALISTSEO & Content Specialist

● Full organic traffic ownership

● Website performance and conversion optimization

● Revenue contribution via digital channels

● Advanced content strategy and distribution

Organic traffic growth + website performance targets + revenue contribution proven8–12 LPAYr 6–9L4 MANAGERDigital Marketing Manager

● Lead and manage a digital marketing team

● Campaign P&L ownership

● Multi-channel marketing strategy

● Vendor and agency management

Team leadership demonstrated + campaign revenue impact + strategic planning12–18 LPAYr 9–12L5 SR. MGRSenior Marketing Manager

● National-level digital marketing ownership

● Brand strategy and market positioning

● Cross-functional team leadership

● Revenue growth at scale

Sustained national-scale performance + strategic leadership recognition18–30 LPAYr 12+L6 CMOHead of Digital Marketing / CMO

● Brand and revenue strategy at board level

● Build and lead the entire marketing organization

● National marketing vision and execution

● Business transformation ownership

Exceptional sustained performance + board-level recognition30 LPA+A digital marketer who masters content, SEO, social media, and photography in a B2B industrial environment has a rare and highly valued skill set. This role is your launchpad.

Who We Are Looking For

QUALIFICATIONS & EXPERIENCETOOLS & PERSONAL SKILLS

• Any Graduate | BBA / B.Com / Mass Comm / MBA Marketing preferred
• 1–4 Years in content creation, social media, or digital marketing
• Strong Canva portfolio is mandatory for shortlisting
• Comfort with smartphone-based product photography and reels
• Tamil language fluency preferred for local engagement
• Immediate joining preferred
• Experience in B2B, Industrial, Manufacturing, Engineering, Hardware, or Technical Product Marketing preferred

• Canva (proficient — portfolio mandatory)
• ChatGPT and AI content creation tools
• Instagram, Facebook, LinkedIn Creator tools
• Google Business Profile & Google Analytics
• Basic SEO and keyword research
• WordPress or any website CMS
• Zoho Social / Zoho Publish (prior experience a plus)
• Creative eye | Strong written communication | Self-starter

Compensation & Benefits

COMPENSATIONBENEFITS & PERKS

Fixed Salary: 20,000–40,000 / month

Based on experience, skills & creative portfolio

• Quarterly Performance Incentives
• Annual Performance Bonus
• Festival Bonus (Diwali, Pongal, Eid)

Annual CTC: 3–5 LPA | Strong portfolio: up to 6 LPA

• Health & Accident Insurance
• 12 Paid Leaves + All Public Holidays
• Sunday Off + 2nd & 4th Saturday Off
• Half-Day Attendance System
• Photography equipment & accessories support
• Professional design tools & subscriptions
• Direct exposure to business decisions and marketing initiatives

How to Apply

CALL / WHATSAPP

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EMAIL RESUME

[HIDDEN TEXT]

Subject: Content Executive – [Your Name]

APPLY ONLINE

career.jnbbearings.com

(Online application portal)

Mandatory in application: Current CTC | Expected CTC | Notice Period | Canva portfolio link | Social media handles managed | Any Reel or photography samples

JNB Bearings Pvt Ltd — Building Creative & Digital Marketing Careers Across South India