Digital Marketing, Community & SEO Lead

About Neolacta Lifesciences

Neolacta Lifesciences is the first and only company in India-and Asia-to offer 100% human milk- based nutritional products for preterm and critically ill infants. Our purpose-driven innovation and pioneering work in neonatal nutrition have already saved over 1.4 lakh babies. We are committed to improving infant health outcomes through cutting-edge science and ethical marketing practices.

Role Overview

• Lead organic growth, community building, and SEO visibility across LinkedIn, Pinterest, and Indian-first apps (ShareChat, Moj, Josh, Koo)
• Target audience: Neonatologists, parents, Lactation Consultants,
• Blend thinking with hands-on execution managing communities and optimizing web presence

Key Responsibilities Brand & Product Strategy

• Build and manage active online communities across multiple platforms
• Partnership with existing parenting communities: Work with Baby Chakra, Moms presso, The Baby Destination, and regional Facebook groups for cross-posting donation stories. Manage tie-ups for guest blogs, reels etc
• Develop organic, content-led strategies posts, videos, carousels, regional content
• Engage directly with HCPs, influencers, and niche audiences to enhance credibility

Website Management & SEO

• Oversee website content updates for accuracy and SEO alignment
• Collaborate with developers and designers for UX and content improvements

Analytics & Insights

• Measure digital performance across social and web platforms
• Use analytics tools to refine content, community, and SEO strategies

Must-Have Skills

• Experience in organic marketing, community management, SEO and in email or Whatsapp campaigns
• Prior experience in either B2B or B2C
• Hands-on use of LinkedIn, Pinterest, and Indian-first platforms (ShareChat, Moj etc)
• Familiarity with WordPress, Google Analytics, and SEO tools
• Strong ability to create engaging, multi-format content
• Analytical and creative approach to digital engagement

Donts This Role is NOT For

• Marketers focused only on paid ads or short-term results
• Candidates limited to FB/Instagram
• Individuals who have managed agencies rather than individual tasks

Notice Period - Immediately

Mode - Work from Office

Salary - Best in the Industry

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.