Digital Marketing - Asst. Manager

• Plan and execute digital marketing campaigns across PPC, SEO, and social media to increase brand visibility and engagement.
• Develop and implement a content framework for blogs, websites, and social media posts, ensuring alignment with the brand voice and audience engagement.
• Optimize website content to improve SEO performance and enhance user experience.
• Manage PPC campaigns to drive targeted traffic and improve conversion rates.
• Monitor and maintain CMS (Content Management System) to ensure seamless content updates.

Performance Monitoring & Analysis

• Track, analyze, and report on the performance of digital marketing campaigns using tools such as Salesforce, Pardot, and Google Analytics.
• Provide data-driven insights and recommendations to improve campaign effectiveness.
• Stay updated on digital marketing trends, technologies, and best practices to keep the university ahead in the digital space.

Collaboration & Internal Displays Management

• Work closely with internal stakeholders and marketing teams to ensure consistent messaging across all digital channels.
• Oversee and manage theme-based internal displays to enhance brand presence within the university.

Must-Have Qualifications

• Experience in executing digital marketing campaigns across PPC, SEO, and social media.
• Strong content marketing skills, ensuring brand consistency across blogs, website, and social media.
• Hands-on experience in CMS management.
• Ability to optimize content for SEO and PPC performance.
• Proficiency in Google Analytics, Salesforce, Pardot, or similar tools.
• Strong analytical skills with the ability to derive insights from marketing data.
• Good-to-Have Skills
• Familiarity with marketing automation platforms.
• Experience in design tools (Figma, Canva) for content creation.
• Strong interpersonal skills and the ability to collaborate across teams.
• Creative mindset with a proactive approach to digital innovation.