Digital Marketing Associate

Job Summary

Zobello is looking for a Digital Marketing Associate responsible for handling digital strategy, promotional campaigns, social media strategy and performance analysis all aimed at improving marketing efforts targeted towards customer acquisition and brand engagement.

Requirements

• Knowledge of managing online ad campaigns on facebook, google.
• Possess knowledge and understanding of the media landscape (digital, print, broadcast) with strong relations across India.
• Excellent written and spoken English.
• Making creatives for campaigns, slogans, which capture brand essence.
• Proficient in MS office - word, excel and powerpoint.
• Knowledge and experience in SEO is an added advantage.
• Should have a creative bent of mind, person would be responsible for making creatives for social channels and promotional emailers.
• Good content writer, knowledge and affiliation to fashion industry would be an added advantage.
• Formulating engagement strategies for twitter, facebook and instagram, like competitions to increase brand buzz.
• Graduate/Post Graduate with Minimum 1-2 years of experience in digital marketing.

Responsibilities

• Manage complete planning , budgeting and implementation of marketing strategies
• Handling Customer Acquisition Management and grow our paid marketing channels
• Conduct Sales Forecasts using Market Research tools like Google Analytics etc.
• Understand what our customers really want and develop brand communication strategies.
• Affiliate Marketing - Encourage creative business-led public relations opportunities, alliances and partnerships.
• PR Submissions - Promote key stories about Zobello (e.g., market trends, new records broken, new initiatives, new partnerships, etc.) to the media.
• Manage the Zobello Blog Site completely, including regular article updation and site health and upgrade.

You'll get a view into almost every function of the company and will help drive important marketing decisions for Zobello.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.