Digital Marketing Associate

Job Description

About the Role

We are looking for a Digital Marketing Executive to support and execute the company's digital marketing activities. The role will involve developing digital marketing strategies, researching market and audience trends, creating content ideas, managing online campaigns, and tracking performance to improve brand visibility, reach, and engagement.

Key Responsibilities

• Plan and execute digital marketing activities across relevant online platforms.
• Research market trends, audience behaviour, competitors, and emerging digital marketing opportunities.
• Develop creative content ideas and marketing campaigns aligned with business objectives.
• Manage the company's online presence, including social media and other digital channels.
• Track and analyze campaign performance using relevant metrics and analytics.
• Identify opportunities to improve reach, engagement and audience growth.
• Continuously optimize digital marketing strategies based on performance data and market trends.
• Stay updated with the latest developments in digital marketing, content marketing, social media, and online advertising.
• Work with internal teams to understand business requirements and develop effective digital marketing initiatives.