Digital Marketing Associate

Role Overview

As a Digital Marketing Associate, you will work alongside experienced marketers to plan, execute, and optimize digital campaigns across SEO, paid media, social media, email, and content channels. This is a high-impact, hands-on role designed for fresh graduates eager to build a strong foundation in modern marketing.

Key Responsibilities

• Assist in planning and executing B2B and B2C digital marketing campaigns across Google Ads, Meta Ads, Instagram, LinkedIn, and YouTube. Experience with LinkedIn Sales Navigator is required.
• Support SEO efforts keyword research, on-page optimization, and backlink analysis.
• Create, schedule, and monitor engaging content for social media platforms (Instagram, LinkedIn, Twitter/X, YouTube).
• Draft email marketing campaigns and maintain subscriber lists using tools like Mailchimp or HubSpot.
• Analyze campaign performance data using Google Analytics 4, Search Console, and social insights and present actionable insights.
• Collaborate with the design team to produce creatives aligned with brand guidelines.
• Research market trends, competitor activity, and audience behavior to inform strategy.
• Assist with website content updates using CMS platforms and Claude.
• Support influencer outreach and affiliate marketing programs.
• Prepare weekly and monthly performance reports for stakeholders.

Eligibility Criteria

• Master's degree in Marketing, Business Administration or a related field.
• Two years of experience in Digital Marketing for a corporate entity.

Skills & Competencies

Must-Have Skills

• Strong understanding of digital marketing fundamentals (SEO, SEM, SMM, Email, Content).
• Proficiency with using Claude for all aspects of marketing.
• Proficiency in MS Office / Google Workspace (Excel/Sheets for data analysis).
• Excellent written and verbal communication in English.
• Analytical mindset with the ability to interpret data and make recommendations.
• Creative thinking with attention to detail and brand aesthetics.

Good-to-Have Skills

• Familiarity with Linkedin Campaign Manager, Meta Business Suite, Google Ads, Meta Business Suite / Instagram.
• Basic knowledge of Google Analytics 4 and Google Search Console.
• Experience with Canva, Adobe Express, or similar design tools.
• Prior internship experience in a digital marketing or content role.
• Google Digital Marketing & E-commerce Certificate or HubSpot certification (a plus).
• Basic understanding of HTML/CSS for minor web edits.