Digital Marketing - Apeejay Stya Group

About:

The Apeejay Stya Group is a social commitment in the pursuit of excellence in education. It comprises the Apeejay Education Society and the Apeejay Stya University. All Apeejay Stya institutions are guided by the vision of Dr Stya Paul, Founder Chairman, Apeejay Education Society, based on value-based holistic education focusing on acquiring thinking skills and learning for life. It encompasses a vision that is truly global and is driven by innovative techniques, progressive curricula, and state-of-the-art infrastructure.

Role & responsibilities:

• Admissions-Focused Digital Strategy

- Work closely with Admissions teams to align campaigns with enrollment targets

- Strengthen the end-to-end admissions funnel (awareness lead conversion)

- Ensure high-quality lead generation and conversion optimization

- Drive urgency and buzz during peak admission cycles

• Performance Marketing & Lead Generation

- Lead paid campaigns across Google Ads, Meta Ads, LinkedIn Ads

- Drive inorganic lead generation with strong ROI focus

- Optimize CPL, CPA, CTR, conversion rate, and lead quality

- Execute A/B testing and landing page optimization

- Collaborate with CRM/Admissions teams for lead tracking

• Website, SEO & Conversion Optimization

- Improve website performance and conversion journeys

- Enhance SEO rankings and organic traffic

- Develop landing pages aligned with admissions goals

• Analytics, ROI & Reporting

- Track campaign performance and ROI

- Present insights and dashboards to management

- Optimize budgets based on performance data

Skills and Competencies Required:

• Expertise in Google Analytics, Search Console, and marketing automation tools.
• Familiarity with the technology and AI sector, understanding its influence on marketing.
• Expertise in digital marketing with a proven track record in driving revenue.
• Strong analytical and data-driven decision-making skills.
• Familiarity with education sector dynamics, especially K12 marketing cycles.

Experience:

7-11 years of proven experience in managing digital marketing functions, preferably in the education sector.