Digital Marketing and SEO Specialist

Job Summary

Job Title: Digital Marketing and SEO Specialist

Job Type: Full Time

Job Location: Hybrid

Experience Level: 3 to 5 years

Location: Gurugram

Department: Sales Marketing

Position Overview

We are seeking a results-driven Digital Marketing and SEO Specialist with 3 to 5 years of experience in B2B technology marketing. In this role, you will own our end-to-end digital acquisition channels, optimize our organic and paid search performance, and execute high-impact campaigns tailored for enterprise IT, cybersecurity, and observability solutions.

The ideal candidate has a strong technical SEO background, hands-on experience running performance marketing campaigns, and a proven track record of generating qualified B2B leads in the technology or SaaS sector.

Key Responsibilities

• SEO: Plan, execute, and scale advanced on-page, off-page, and technical SEO strategies to drive organic traffic and improve keyword rankings across target regional markets (Middle East and India).
• Conduct continuous site audits, identify technical bottlenecks, and collaborate with web development teams to optimize site performance, mobile responsiveness, and core web vitals.
• Perform deep-dive keyword research, competitor gap analysis, and content optimization aligned with enterprise tech products (Observability, NMS, and Cybersecurity).
• Paid Campaigns & Performance Marketing (SEM/PPC): Design, manage, and optimize Google Ads, LinkedIn Ads, and remarketing campaigns to maximize ROI and lower customer acquisition costs (CAC).
• Conduct A/B testing on ad copies, landing pages, and target audience segments to continuously improve conversion rates.
• Content Strategy & Optimization: Collaborate with technical teams and subject matter experts to create high-value B2B content, including blog posts, whitepapers, case studies, and landing page copy optimized for search and conversion.
• Implement internal linking structures and build high-authority backlink profiles.
• Analytics, Tracking & Reporting: Monitor, analyze, and report on key digital performance metrics using tools like GA4, Google Search Console, SEMrush/Ahrefs, and CRM reporting dashboards.
• Provide actionable insights and monthly growth reports to executive leadership to guide digital strategy.

Requirements & Qualifications

• Experience: 3 to 5 years of proven experience in B2B digital marketing, SEO, and paid performance campaigns, preferably within the IT infrastructure, SaaS, or enterprise software sector.
• Technical SEO Expertise: In-depth knowledge of technical SEO elements, site architecture, schema markup, indexation, and international SEO practices.
• Tools Proficiency: Hands-on proficiency with industry-standard tools such as Google Analytics 4, Google Search Console, Google Tag Manager, SEMrush, Ahrefs, and LinkedIn Campaign Manager.
• Content Copywriting: Strong understanding of how to weave technical B2B messaging into compelling search-optimized content.
• Analytical Mindset: Ability to translate complex data and metrics into clear, strategic growth actions.
• Education: Bachelor's degree in Marketing, Communications, Computer Science, or a related field.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.