Digital marketing and growth lead

Roles and Responsibilities

• Develop and execute digital marketing strategies to drive student engagement, conversion, and revenue growth.
  
• Lead a team of marketers to achieve business objectives through effective campaign execution, data analysis, and optimization.
  
• Collaborate with cross-functional teams to identify opportunities for process improvements and implement changes that drive efficiency gains.
  
• Manage multiple projects simultaneously, prioritizing tasks effectively to meet deadlines while maintaining high-quality results.
  
• Stay up-to-date with industry trends and best practices in digital marketing, applying this knowledge to inform strategic decisions.
  

Desired Candidate Profile

• 4-6 years of experience in B2C marketing or educational marketing with expertise in SEO, social media marketing, conversion optimization, funnel management, generative AI tools like Google Analytics & Search Console.
  
• Bachelor's degree (B.A - Bachelor of Arts) or equivalent qualification; preference given to candidates who have completed their studies from a recognized university.
  
• Strong understanding of performance management principles and ability to analyze complex data sets using analytics platforms like Google Analytics & Search Console.