Digital Marketing & Analytics Specialist
Anyworks In · Hosur · onsite · Posted 1d ago
Undisclosed5–8 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Job Summary
Key Responsibilities
SEO & Website Performance
Analytics, Tracking & Data
Digital Marketing Strategy
Reporting & Business Intelligence
Collaboration
Required Qualifications
Preferred Qualifications
Key Competencies
Success in This Role
We are seeking an experienced and highly analytical Digital Marketing & Analytics Specialist to join our Global Marketing team, based in our Bengaluru office. This position will be responsible for supporting and optimizing global digital presence through SEO, website analytics, digital marketing strategies, performance measurement, and data-driven decision-making.
The ideal candidate combines strong technical knowledge of digital marketing platforms with advanced analytical capabilities. This person should be comfortable working with large amounts of campaigns data, identifying trends and opportunities, troubleshooting tracking issues, and translating data into clear, actionable recommendations for the Global Marketing team. The role will work closely with the Global Marketing Manager, the Global Marketing team, and regional sales teams across global operations.
Key Responsibilities
SEO & Website Performance
- Develop and execute global SEO strategies to improve organic visibility, website traffic, and lead generation.
- Conduct keyword research, competitor analysis, and search trend analysis across different markets.
- Manage and monitor on-page, off-page, and technical SEO.
- Identify and troubleshoot technical SEO issues.
- Monitor website rankings, organic traffic, backlinks, indexing, crawlability, and overall search performance.
- Optimize website content, landing pages, metadata, internal linking, and website structure based on SEO best practices.
- Monitor and report on changes in search engine algorithms and digital marketing trends.
Analytics, Tracking & Data
- Manage and maintain Google Analytics 4 (GA4) across GWS websites and digital properties.
- Manage Google Tag Manager (GTM) implementation and ensure accurate event and conversion tracking.
- Manage and monitor Google Search Console.
- Define and maintain website events, conversions, goals, and tracking structures.
- Audit analytics implementations and troubleshoot tracking or data-quality issues.
- Analyze website user behavior, traffic sources, acquisition channels, landing page performance, and conversion paths.
- Develop dashboards and automated reports using analytics tools.
- Establish and monitor global digital marketing KPIs.
- Translate complex data into clear insights and recommendations for management and regional teams.
Digital Marketing Strategy
- Develop data-driven digital marketing strategies aligned with global business and marketing objectives.
- Identify opportunities to improve digital acquisition, engagement, conversion, and lead generation.
- Support and optimize paid digital campaigns, including Google Ads, when required.
- Analyze campaign performance, cost per lead, conversion rates, ROI/ROAS, and other relevant performance metrics.
- Recommend budget allocation and optimization opportunities based on campaign and website performance.
- Support the development and optimization of landing pages and digital customer journeys.
- Conduct A/B testing and recommend improvements based on performance data.
- Support Conversion Rate Optimization (CRO) initiatives.
Reporting & Business Intelligence
- Create monthly and quarterly digital performance reports for management.
- Develop dashboards that provide visibility into website, SEO, campaign, and lead-generation performance.
- Identify trends, anomalies, opportunities, and areas requiring corrective action.
- Combine data from different digital platforms to provide a complete view of marketing performance.
- Present findings in a clear and business-oriented way to both technical and non-technical stakeholders.
- Help establish benchmarks and measurable objectives for global digital marketing activities.
Collaboration
- Work closely with the Global Marketing team to ensure digital initiatives support overall marketing priorities.
- Collaborate with regional Sales teams to better understand lead quality and connect digital marketing performance with business results.
- Support global and regional campaigns with analytics, tracking, SEO, and digital recommendations.
- Provide guidance and best practices to regional teams regarding SEO, analytics, tracking, and digital marketing.
Required Qualifications
- Bachelor's degree in Marketing, Digital Marketing, Business, Data Analytics, Information Systems, or a related field.
- 5+ years of professional experience in digital marketing, SEO, web analytics, or a similar role.
- Strong hands-on experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console, and Looker Studio.
- Experience with SEO tools such as SEMrush, Ahrefs, Screaming Frog, Moz, or similar platforms.
- Strong understanding of technical, on-page, and off-page SEO.
- Strong knowledge of website analytics, conversion tracking, attribution, and digital marketing KPIs.
- Proven ability to analyze data and turn findings into actionable business recommendations.
- Advanced Excel/Google Sheets skills.
- Strong analytical and problem-solving skills.
- Excellent English communication skills, both written and verbal.
- Ability to work independently while collaborating with an international and multicultural team.
Preferred Qualifications
- Experience managing or optimizing Google Ads campaigns.
- Experience with CRM and marketing automation platforms.
- Experience connecting website analytics with lead-generation or sales data.
- Knowledge of HTML, CSS, JavaScript, or website development concepts is an advantage.
- Experience with B2B digital marketing and international/multi-market websites.
- Experience with WordPress or other CMS platforms.
- Familiarity with AI-powered search, Generative Engine Optimization (GEO), and evolving search trends.
- Experience working with global organizations and multiple regional markets.
Key Competencies
- Highly analytical and data-driven mindset
- Strong attention to detail
- Strategic thinking
- Technical curiosity
- Problem-solving and troubleshooting
- Ability to translate data into business insights
- Strong communication and presentation skills
- Proactive and self-driven approach
- Ability to manage multiple priorities and projects simultaneously
- Comfortable working across different countries, cultures, and time zones
Success in This Role
Success will be measured through improvements in organic search visibility, website traffic quality, conversion performance, tracking accuracy, digital lead generation, reporting capabilities, and the team's ability to make better marketing decisions based on reliable data.
Sourced from naukri
Skills
data qualityGoogle Tag Managerbacklinksconversion ratebusiness insightsmarketing managerAnalyticsData AnalyticsGoogle SheetsJavascriptCSSSEOLookerKeyword ResearchmarketingDigital MarketingArtificial Intelligence