Digital Marketing Analyst

Role Overview

We are seeking a detail-oriented and analytical Digital Marketing Analyst to support and optimize our digital marketing initiatives across multiple channels. The ideal candidate will be responsible for improving online visibility, analyzing performance data, and supporting campaign execution through data-driven insights.

Key Responsibilities

• Conduct keyword research, on-page SEO optimization, and backlink analysis to improve website visibility and search engine rankings.
• Monitor, analyze, and report SEO and digital marketing performance using tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs.
• Support the planning and execution of digital marketing campaigns across Search, Social, Email, and Display channels.
• Generate regular performance dashboards and reports to evaluate campaign effectiveness and ROI.
• Collaborate with content, design, and development teams to ensure SEO and digital marketing best practices are implemented across all web and marketing assets.
• Identify optimization opportunities based on data insights and industry benchmarks.
• Stay updated with the latest trends, tools, and algorithm updates in digital marketing and SEO.

Required Skills & Qualifications

• Bachelor s degree in Marketing, Business, Communications, IT, or a related field.
• Minimum 1-2 years of hands-on experience in digital marketing or SEO-related roles.
• Strong understanding of digital marketing fundamentals, including traffic acquisition, conversion optimization, and performance analytics.
• Proficiency in SEO and analytics tools such as Google Analytics, Search Console, SEMrush, Ahrefs, or similar platforms.
• Excellent analytical, communication, and reporting skills.
• Mandatory digital marketing certification from recognized platforms such as Google, HubSpot, Coursera, or equivalent

Preferred Attributes

• Strong problem-solving mindset with high attention to detail.
• Ability to manage multiple tasks and meet deadlines in a fast-paced environment.
• Eagerness to learn, experiment, and adapt to evolving digital marketing trends and technologies.
• Team-oriented approach with the ability to collaborate across functions.

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