Digital Marketing Analyst
Brand Fanatics · Pune · onsite · Posted 70d ago
Undisclosed2–7 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Key Responsibilities:
Skills:
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- Manage and optimize digital marketing campaigns across marketplaces and performance channels.
- Own campaign planning, execution, budgeting, and performance tracking.
- Conduct keyword, competitor, audience, and category research.
- Analyze campaign data and identify opportunities to improve ROAS and overall performance.
- Prepare performance reports and communicate key insights to clients.
- Coordinate with creative, content, and marketplace teams for campaign execution.
- Manage multiple client accounts and support trainees working on assigned accounts
- 12 years of experience in digital/performance marketing.
- Hands-on experience with marketplace, Google, or Meta advertising.
- Strong analytical skills with good knowledge of Excel/Google Sheets.
- Understanding of key metrics such as CTR, CPC, CVR, ROAS, ACOS, and TACOS.
- Good client communication and presentation skills.
- Ability to independently manage campaigns, priorities, and deadlines.
- Experience with e-commerce/D2C brands and AI tools is a plus.
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Sourced from naukri
Skills
Campaignanalytical thinkingcpcPerformance TrackingGoogle SheetsCampaign PlanningCampaign ExecutionadvertisingAI ToolsResearchBudgetingPerformance MarketingmarketingDigital MarketingArtificial Intelligence