Digital Marketing & Advertising Specialist

We are building a new family entertainment and childrens activity brand in the United States, offering indoor play, birthday parties, memberships, events, and family experiences.

We are hiring a smart, hands-on Digital Marketing Specialist who can own digital campaigns end to endfrom planning and paid advertising to lead generation, bookings, retention, tracking, and reporting.

This is a high-ownership role. You will work directly with the Stakeholders and operations team, community partners, and an in-house creative team.

Role & responsibilities

• Plan and execute digital marketing campaigns for brand awareness, grand opening, birthday parties, memberships, events, camps, day passes, and repeat visits.
• Manage and optimize paid campaigns on Meta Ads, Google Ads, Instagram, Facebook, Google Search, Display, YouTube, and other relevant channels.
• Generate qualified leads and improve party bookings, memberships, event registrations, and customer acquisition.
• Set up and manage campaign tracking using Meta Pixel, Google Analytics 4, Google Tag Manager, UTM links, and conversion events.
• Build retargeting campaigns for website visitors, leads, booking drop-offs, social-media audiences, past customers, and lapsed members.
• Work with the creative team to develop ad creatives, videos, Reels, campaign copy, landing-page copy, email campaigns, and social-media content.
• Manage content calendars and maintain active, accurate social-media and Google Business profiles.
• Run email and SMS campaigns for lead nurturing, booking reminders, promotions, memberships, reviews, referrals, and win-back campaigns.
• Improve website and booking-page conversion through testing of offers, landing pages, forms, calls to action, and customer journeys.
• Support local SEO, Google Business Profile optimization, online reviews, and local digital presence for a U.S. location.
• Track performance and share weekly/monthly reports with insights on leads, bookings, ad spend, cost per lead, conversion rate, customer acquisition cost, and ROAS.
• Recommend new campaign ideas, offers, audience segments, channels, and growth opportunities based on data.

Preferred candidate profile

• 3-6 years of hands-on experience in digital marketing, performance marketing, paid media, growth marketing, or lead generation.
• Strong practical experience with Meta Ads Manager and Google Ads is mandatory.
• Experience in lead generation, local business marketing, consumer services, retail, hospitality, events, fitness, healthcare, entertainment, or similar industries.
• Experience with conversion tracking: Meta Pixel, GA4, Google Tag Manager, UTM tracking, retargeting, and reporting dashboards.
• Good understanding of Google Search Ads, Meta Ads, remarketing, local SEO, Google Business Profile, landing-page optimization, and conversion funnels.
• Experience with email marketing, SMS marketing, CRM workflows, automation, lead nurturing, and customer retention campaigns.
• Ability to write clear, persuasive marketing copy in natural English.
• Comfortable analyzing campaign data and making practical recommendations to improve leads, bookings, conversions, and ROI.
• Experience working with designers, video editors, content creators, web teams, and sales/operations teams.
• Strong ownership mindset, attention to detail, and ability to manage multiple campaigns independently.
• Comfortable working from the Hyderabad office and joining occasional meetings during U.S. business-hour overlap.

Good to Have

• Experience launching a new business, local brand, venue, retail outlet, restaurant, entertainment center, fitness studio, clinic, or consumer-service business.
• Experience working with U.S.-based clients or U.S. local-business marketing.
• Experience with booking systems, memberships, ticketing, CRM, loyalty, or event-management platforms.
• Familiarity with tools such as HubSpot, Mailchimp, Klaviyo, GoHighLevel, Brevo, Zapier, Looker Studio, Canva, Buffer, Later, or Hootsuite.
• Experience in childrens brands, family entertainment, hospitality, events, or community-focused businesses.

Application Requirements

Please share your updated resume along with:

• Examples of paid campaigns, dashboards, landing pages, email/SMS flows, or digital-marketing work.
• A brief note on one campaign you personally managedobjective, channels used, results, and improvements made.
• Current CTC, expected CTC, notice period, and Hyderabad location/commute details.