Digital Marketer
Primis Digital · Pune · onsite · Posted 1d ago
Undisclosed2–5 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Key Responsibilities
- Plan, execute, and optimize paid advertising campaigns on:
- Google Ads (Search, Display, YouTube)
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads and other relevant platforms
- Monitor campaign performance and optimize for ROI, CPL, CPA, ROAS, and conversions.
- Conduct keyword research, audience targeting, and competitor analysis.
- Manage campaign budgets and ensure efficient ad spend.
- Create compelling ad copies and coordinate with design/content teams for creatives.
- Track and analyze campaign performance using Google Analytics, Google Tag Manager, and reporting tools.
- Perform A/B testing on ads, landing pages, and audience segments.
- Generate weekly and monthly performance reports with actionable insights.
- Stay updated with the latest digital marketing trends and platform updates.
Required Skills
- Strong hands-on experience with Google Ads and Meta Ads.
- Knowledge of Google Analytics (GA4), Google Tag Manager, and conversion tracking.
- Understanding of SEO, SEM, remarketing, and performance marketing.
- Experience in lead generation and e-commerce campaigns.
- Strong analytical and reporting skills.
- Excellent communication and problem-solving abilities.
Sourced from naukri
Skills
Paid Advertising CampaignsLinkedin AdsGoogle AdsFacebook Ads