Digital Marketer

Role & responsibilities

• Planned and executed digital marketing campaigns across SEO, social media, and paid advertising channels.
• Conducted keyword research, competitor analysis, and website optimization to improve search engine visibility.
• Managed social media accounts and developed engaging content to increase brand awareness and audience engagement.
• Created and optimized Google Ads and Meta Ads campaigns to generate leads and drive conversions.
• Monitored website performance using Google Analytics 4 and Google Search Console.
• Prepared campaign performance reports and recommended improvements based on data analysis.
• Coordinated with content, design, and sales teams to achieve marketing objectives.
• Implemented lead generation strategies and monitored campaign budgets and ROI.

Preferred candidate profile