Digital Marketer

Company Description Desh Bhagat University is a leading private university in Punjab, recognized with an NAAC A+ accreditation. The university offers over 200 academic programs across disciplines such as Nursing, Dental, Architecture, Pharmacy, Management, and Engineering. With a focus on holistic development and industry readiness, Desh Bhagat University emphasizes practical learning and career-oriented education. The institution promotes a supportive environment where learners are encouraged to explore their potential and pursue diverse professional pathways. A strong commitment to employability is reflected in its placement-focused approach.

Role Description The Digital Marketer role at Desh Bhagat University is a full-time, on-site position based in Chandigarh, India. The Digital Marketer will plan, execute, and optimize digital marketing campaigns to promote the university's programs and strengthen its brand presence. Daily tasks include managing social media channels, creating and scheduling content, monitoring online engagement, and running targeted campaigns for lead generation. The role also involves tracking performance using web analytics tools, preparing campaign reports, and recommending improvements based on data insights. Collaboration with academic and admissions teams to align digital initiatives with enrollment goals and brand guidelines is a key component of this role.

Qualification

• Candidates should possess skills in Digital Marketing and Marketing, with experience in designing and implementing online campaigns.
• Candidates should possess skills in Social Media Marketing, including content planning, audience engagement, and platform-specific strategies.
• Candidates should possess skills in Lead Generation, with the ability to create and optimize campaigns that drive inquiries and conversions.
• Candidates should possess skills in Web Analytics, including tracking, interpreting, and reporting on campaign performance metrics.
• Strong written and verbal communication skills, with the ability to tailor messaging to diverse audiences.
• Familiarity with SEO/SEM, email marketing, and marketing automation tools is highly beneficial.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Ability to work collaboratively with cross-functional teams, manage multiple projects, and meet deadlines.