Digital Marketer

Role & responsibilities

• Develop and execute digital marketing strategies to increase brand awareness, leads, and sales.
• Plan, create, and manage social media content, including posts, Reels, videos, and promotional creatives.
• Set up, manage, and optimize Google Ads and Meta Ads campaigns.
• Conduct audience research, targeting, retargeting, and competitor analysis.
• Manage SEO activities, including keyword research, on-page optimization, and website promotion.
• Manage and optimize the Google Business Profile to improve local visibility.
• Create engaging marketing content, ad copies, captions, and promotional campaigns.
• Generate and improve the quality of sales leads through digital marketing campaigns.
• Track CTR, CPC, CPL, conversions, ROI, and overall campaign performance.
• Analyze campaign data and continuously optimize ads for better results.
• Prepare weekly/monthly performance reports with key insights and recommendations.
• Coordinate with the sales team to ensure proper lead follow-up and conversion.
• Stay updated with the latest digital marketing trends, advertising tools, algorithms, and best practices.
• Identify new digital channels and opportunities to improve customer acquisition and sales growth.
• Work independently and maintain productivity while working in a remote environment.

Preferred candidate profile

• 1 years of proven experience in Digital Marketing, Performance Marketing, or Lead Generation.
• Hands-on experience with Google Ads, Meta Ads, SEO, and Social Media Marketing.
• Strong understanding of paid advertising, audience targeting, retargeting, and conversion optimization.
• Experience in generating quality leads and driving sales through digital channels.
• Good knowledge of content creation, ad copywriting, Reels, and promotional campaigns.
• Strong analytical skills with the ability to understand campaign data, ROI, conversions, and performance metrics.
• Creative, proactive, and result-oriented mindset.
• Ability to independently plan and execute digital marketing campaigns.
• Good communication and coordination skills.
• Comfortable working independently in a remote work environment.
• Candidates with a proven track record of improving leads, conversions, and sales will be preferred.