Digital Marketer

Job Description: Digital Marketer

Company: TripGain

Location: Bengaluru

Experience: 5-8 Years

Employment Type: Full-time

About TripGain

TripGain is a leading travel technology company that helps enterprises simplify and optimize business travel through AI-driven solutions. We are looking for a data-driven Digital Marketer who can accelerate demand generation, strengthen our digital presence, and support product-led growth across global markets.

Role Overview[GU1.1]

We are seeking an experienced Digital Marketer with a minimum of 5 years of experience in B2B SaaS marketing. The ideal candidate should have hands-on expertise in Performance Marketing (Google Ads and LinkedIn Ads), SEO, Answer Engine Optimization (AEO), and a working knowledge of Product Marketing and Content Marketing. This role requires someone who can drive qualified lead generation while improving TripGain's online visibility and digital engagement.

Key Responsibilities

Performance Marketing

• Plan, execute, and optimize paid campaigns across Google Ads, LinkedIn Ads, and other relevant digital channels. [GU2.1]
• Manage campaign budgets, bidding strategies, audience segmentation, and remarketing initiatives.
• Track campaign performance and optimize for CPL, CAC, ROAS,[GU3.1] and pipeline contribution.
• Conduct A/B testing on landing pages, ad creatives, and messaging to improve conversion rates.

SEO & Answer Engine Optimization (AEO)

• Develop and execute SEO strategies to improve organic rankings and website traffic.
• Perform keyword research, competitor analysis, technical SEO audits, and on-page optimization.
• Optimize content for AI-powered search platforms and answer engines to improve discoverability.
• Work closely with development teams to implement technical SEO recommendations.

Product Marketing Support

• Collaborate with Product and Sales teams to develop product positioning and messaging.
• Support product launches with digital campaigns and go-to-market initiatives.
• Create compelling value propositions for different customer segments.

Content Marketing

• Collaborate with content creators to develop blogs, landing pages, case studies, whitepapers, and website content.
• Ensure content aligns with SEO and AEO best practices.
• Promote content through digital channels to increase engagement and lead generation.

Analytics & Reporting

• Monitor website and campaign performance using Google Analytics, Google Search Console, LinkedIn Campaign Manager, and other analytics tools.
• Prepare regular performance reports with actionable insights.
• Measure marketing effectiveness and recommend continuous improvements.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum 5 years of experience in Digital Marketing, preferably in a B2B SaaS environment.
• Strong hands-on experience with:
• Google Ads
• LinkedIn Ads
• SEO (On-page, Off-page, Technical SEO)
• Answer Engine Optimization (AEO)
• Working knowledge of:
• Product Marketing
• Content Marketing
• Marketing Automation platforms
• Google Analytics ([GU4.1]GA4)
• Google Search Console
• Experience with CMS platforms such as WordPress is an advantage.
• Strong analytical skills with the ability to interpret campaign data and optimize performance.
• Excellent communication and stakeholder management skills.

Preferred Experience

• Experience marketing SaaS products in global or enterprise markets.
• Understanding of AI-driven search optimization and evolving search engine trends.
• Exposure to account-based marketing (ABM) is a plus.
• Familiarity with CRM platforms such as HubSpot or Salesforce.

What You'll Bring

• A performance-driven mindset with a passion for experimentation and optimization.
• Strong understanding of the B2B buyer journey and lead generation strategies.
• Ability to work cross-functionally with Product, Sales, and Content teams.
• Self-motivated, proactive, and comfortable working in a fast-paced environment.

Why Join TripGain?

• Opportunity to work with an innovative AI-powered travel technology platform.
• Collaborative and growth-oriented work environment.
• Exposure to global B2B enterprise marketing.
• Opportunity to influence digital growth and product adoption through impactful marketing initiatives.

This role is ideal for a mid-level Digital Marketing professional from a B2B SaaS company who has a strong foundation in performance marketing, SEO/AEO, along with exposure to product marketing and content marketing, and is eager to drive measurable business growth.