Digital Marketer

Role & responsibilities

• Plan, launch and manage Meta (Facebook & Instagram) lead generation campaigns for real estate projects.
• Monitor and optimize campaigns based on CPL, lead quality, site visits and conversions.
• Create basic ad campaigns, audience targeting, retargeting and A/B testing.
• Handle all incoming leads generated through digital campaigns.
• Personally call, qualify and follow up with leads to understand budget, location and property requirements.
• Convert qualified leads into site visits and sales opportunities.
• Maintain accurate lead records and follow-up status in CRM/Excel.
• Coordinate with the sales team and ensure timely lead handover and follow-ups.
• Prepare basic daily/weekly reports on ad spend, leads, CPL, calls, site visits and conversions.
• Continuously suggest new campaign ideas, creatives, audiences and ways to improve lead quality.
• Take ownership of the complete Ad Lead Call Site Visit funnel.

Preferred candidate profile

Perks and benefits

Accessible workspace, Flexi working, Travel allowance, Performance bonus, Sales incentives