BENGALURU · FULLTIME
Digital Marketer
TripGain
Bengaluru · onsite · Posted 69d ago
About a minute. You'll make an account on the way through.
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Section · 01
About this role
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- Plan, execute, and optimize paid campaigns across Google Ads, LinkedIn Ads, and other relevant digital channels. [GU2]
- Manage campaign budgets, bidding strategies, audience segmentation, and remarketing initiatives.
- Track campaign performance and optimize for CPL, CAC, ROAS, [GU3] and pipeline contribution.
- Conduct A/B testing on landing pages, ad creatives, and messaging to improve conversion rates.
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- Develop and execute SEO strategies to improve organic rankings and website traffic.
- Perform keyword research, competitor analysis, technical SEO audits, and on-page optimization.
- Optimize content for AI-powered search platforms and answer engines to improve discoverability.
- Work closely with development teams to implement technical SEO recommendations.
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- Collaborate with Product and Sales teams to develop product positioning and messaging.
- Support product launches with digital campaigns and go-to-market initiatives.
- Create compelling value propositions for different customer segments.
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- Collaborate with content creators to develop blogs, landing pages, case studies, whitepapers, and website content.
- Ensure content aligns with SEO and AEO best practices.
- Promote content through digital channels to increase engagement and lead generation.
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- Monitor website and campaign performance using Google Analytics, Google Search Console, LinkedIn Campaign Manager, and other analytics tools.
- Prepare regular performance reports with actionable insights.
- Measure marketing effectiveness and recommend continuous improvements.
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- Bachelors degree in Marketing, Business, Communications, or a related field.
- Minimum 5 years of experience in Digital Marketing, preferably in a B2B SaaS environment.
- Strong hands-on experience with:
- Google Ads
- LinkedIn Ads
- SEO (On-page, Off-page, Technical SEO)
- Answer Engine Optimization (AEO)
- Working knowledge of:
- Product Marketing
- Content Marketing
- Marketing Automation platforms
- Google Analytics ( [GU4] GA4)
- Google Search Console
- Experience with CMS platforms such as WordPress is an advantage.
- Strong analytical skills with the ability to interpret campaign data and optimize performance.
- Excellent communication and stakeholder management skills.
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- Experience marketing SaaS products in global or enterprise markets.
- Understanding of AI-driven search optimization and evolving search engine trends.
- Exposure to account-based marketing (ABM) is a plus.
- Familiarity with CRM platforms such as HubSpot or Salesforce.
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- A performance-driven mindset with a passion for experimentation and optimization.
- Strong understanding of the B2B buyer journey and lead generation strategies.
- Ability to work cross-functionally with Product, Sales, and Content teams.
- Self-motivated, proactive, and comfortable working in a fast-paced environment.
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- Opportunity to work with an innovative AI-powered travel technology platform.
- Collaborative and growth-oriented work environment.
- Exposure to global B2B enterprise marketing.
- Opportunity to influence digital growth and product adoption through impactful marketing initiatives.
Disclaimer: This job description has been sourced from a public domain and may have been modified by Naukri.com to improve clarity for our users. We encourage job seekers to verify all details directly with the employer via their official channels before applying.
Sourced from naukri
Section · 02
Skills
Section · Company
About TripGain
TripGain
Travel & Tourism
Bangalore / Bengaluru, Karnataka
India
₹7.2L PA avg
Avg at TripGain
About
Overview
300+ clients globally are actively using our suite of travel technology solutions for seamless sourcing, selling, and management of travel content.
1. API Gateway is an AI-laden single API to integrate 160+ global and local suppliers into your online booking tool in a snap. We have enabled travel companies worldwide to sell travel at scale while cutting supplier API integration costs and time by up to 90%. You can integrate and go live within 7 days.
2. Our Online Booking Tool is a holistic technology solution for you to sell travel products at scale, i.e., flights, hotels, buses, trains, and cabs.
You get OBT frontend (pre-built template), backend, and overall infrastructure setup in the cloud, on-premise, and hybrid. We help you integrate any suppliers API to your platform.
Our Mid-Office Solution is a Swiss Army Knife for your operations team.
Its laden with features like agent management, supplier management, rule-based markups, 30+ actionable reports, and everything you need to streamline your travel agency.
3. Unified T&E Solution We empower travel agencies globally to offer their corporate clients an intelligent self-booking tool (SBT) with a built-in expense management module to streamline travel & expense end-to-end.
Using our SBT, travel agencies can configure custom corporate policies for each of their clients with grades, manage content fares with customisable rule-based dynamic markups, design frictionless approval workflows with up to 7 levels, and keep a pulse of the business with real-time actionable reports and insights. Besides, SBT's policy-compliant AI-led itinerary bookings, expense management, and other cost-saving and efficiency-enhancing product features help you delight and retain corporates. 400,000+ employees across 350+ companies globally rely on TripGain for their T&E needs.
Website
https://www.iweensoft.com
Employee ratings
6 reviews
Culture
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Career growth
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Work-life
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