Digital Manager Organic Growth & Search

Job Summary:

We are looking for a Digital Marketing professional with strong SEO and Organic Growth expertise to drive website visibility across Google and LLM platforms, organic traffic, and qualified leads through organic channels. The role will manage SEO, AEO and GEO strategies, technical and on-page optimisation, content, local SEO, link building and analytics, with a strong focus on measurable business growth.

Key Responsibilities:

• Plan, develop and implement successful and effective short-term and long-term SEO strategy
• Take ownership of organic growth with a strong focus on generating qualified leads, improving lead-to-conversion rates and delivering measurable business outcomes.
• SEO competitor analysis – dig into competitors keyword rankings, contents, backlink profiles, evaluate keyword difficulty, new keyword opportunities, examining site structure, discovering competitor's winning strategies (regarding organic penetration)
• Conduct keyword research to identify the right set of keywords for targeting
• Keywords to page assignment – choosing the right set of keywords for pages to be targeted
• SEO audit of the website, present ranking status and organic traffic to bring in new rankings and improve existing ranking of the pages with targeted keywords
• Review technical SEO issues on the website and recommend fixes such as crawl errors, coverage issues, URL redirects, page experience, core web vitals, sitemap.xml, broken links, https issues, page loading issues, etc.
• Review and implement appropriate schema markup and structured data across the website to improve search engine understanding, content visibility and eligibility for relevant rich results and enhanced search features.
• Optimise new and existing web page content to drive SEO value
• Plan and implement on-page activities to make the website more SEO friendly and improve rankings on Google.
• Plan and execute off-page activities such as link building (generating do-follow backlinks), content marketing, guest blogging, participating in forums, answering on Q&A platforms such as Quora, etc.
• Develop and implement content marketing strategies to drive SEO values and increase traffic to the website
• Monitoring the website improvement, rankings, organic and referral traffic to the website.
• Google local business management – creating, updating and maintaining business profiles for our centres (hospitals and clinics) on Google business and optimising the local listings for better rankings.
• Leverage analytical tools to monitor and gauge the success of metrics such as crawl rate, indexation, SERP rankings for targeted keywords, organic traffic to the site, click rate, bounce rate, no. of back links and other KPIs.
• Preparing reports regularly - collecting data and reporting on traffic, rankings and other SEO aspects
• Plan, develop and implement/ update contents, blog posts on the website to drive SEO value for the site.
• Implement, maintain and continuously improve end-to-end attribution and tracking mechanisms to accurately identify, capture and report leads and conversions generated through organic sources.
• Drive qualified lead generation through organic digital channels
• CRM data management

Other Responsibilities:

• Reputation Management – regularly responding to reviews on Google, answering Google questions, etc.
• Oversee and execute organic social media activities, such as creating monthly calendars, posting daily updates to bring in organic engagement and conversions from social media
• Increase brand followers organically on social media platforms such as Facebook, Twitter, LinkedIn, Instagram, etc.
• Building, nurturing and participating in online/ web communities, forums and groups to increase brand's presence.
• Communicate with followers, respond to queries in a timely manner
• Keeping track of data and analysing the performance of social media profiles of the business
• Execute, monitor, optimise digital campaigns (PPC, Facebook and Instagram campaigns, etc.) and generate reports.
• WhatsApp marketing, WhatsApp ChatBot optimization
• Writing/ auditing Hindi contents for website pages, blogs, social media and others.

Desired Requirements & Skills for this role:

• Minimum of 5 years of experience in Digital Marketing with core competency in Search Engine Optimisation (SEO)
• Bachelor's degree in any field. Executive or Certification programme in Digital marketing will be an added advantage.
• Excellent command of the English language (Spoken and Written)
• Proactive and highly organised, with strong time management and planning skills
• Ability to meet tight deadlines and remain calm under pressure.
• Good at absorbing large amounts of information, with a general hunger for learning.
• Credible, confident, and articulate, with good communication and presentation skills
• Good interpersonal and communication skills
• In-depth knowledge of SEO practices, web analytics with excellent analytical abilities
• Proficient with Technical SEO, Content Marketing and Search Marketing techniques
• Familiarity and hands-on-experience with digital and SEO analytical tools such as SEMRush, SEO Moz, Google Keyword planner, Google Search Console, Google Analytics, Dreamhost SEO toolkit, Google alert, Google Tag Manager, Google Adwords, etc.
• Familiarity and knowledge in basic HTML, CSS, JavaScript, etc.
• Stay up to date with the latest SEO and digital marketing trends and best practices
• Experience and knowledge of CMS such as Wordpress, customized website backends, blog management applications, etc.
• Knowledge of Social Media Marketing, social media tools such as Facebook studio, Facebook suite, Hootsuite, etc.
• Knowledge in PPC (Google Display and Search ads), In-app marketing, app store optimization, etc. will be an advantage.
• Strong project management skills
• Proficient in MS Office Suite, including Excel, PowerPoint and Word. In-depth knowledge in Microsoft Excel is a must.
• Always focused on the end goal of business growth and revenue creation
• Proficiency and linguistic skills in Hindi will be preferred