Digital Lettings & Property Management Growth Specialist

PROPERTY GIFT AG LTD

London, United Kingdom

Remote India

DIGITAL LETTINGS & PROPERTY MANAGEMENT GROWTH SPECIALIST

ABOUT PROPERTY GIFT AG LTD

PROPERTY GIFT AG LTD is a London-based Lettings & Property Management company operating across Greater London, with a strong presence and existing operations in West London.

PROPERTY GIFT AG LTD is a Propertymark member and has Propertymark Client Money Protection (CMP).

We are expanding the company and developing PROPERTY GIFT AG LTD as a modern, digitally driven lettings and property management agency.

PURPOSE OF THE ROLE

The purpose of this role is to help PROPERTY GIFT AG LTD build and grow a modern digital lettings and property management agency across London, with a primary focus on landlord acquisition, digital marketing, lead generation, CRM, property marketing and business development.

This is NOT simply a social media or lead-generation position.

We are looking for an experienced, proactive and commercially minded specialist who can help us build, operate and continuously develop the digital side of the agency.

MAIN COMMERCIAL OBJECTIVE

Our primary objective is to attract landlords and increase the number of properties under management across Greater London.

West London is an important priority, but our business development strategy covers Greater London.

The core process is:

FIND LANDLORD ESTABLISH CONTACT GENERATE INTEREST FOLLOW UP QUALIFY OPPORTUNITY ARRANGE APPOINTMENT UK TEAM TAKES OVER SUCCESSFUL DEAL PROPERTY UNDER MANAGEMENT

Our UK team handles physical landlord meetings, property visits, valuations, negotiations, tenant viewings, inspections, check-ins and other work requiring a physical presence in London.

LANDLORD ACQUISITION

You will research and identify:

• Individual landlords
• Portfolio landlords
• Property-owning companies
• Property investors
• Developers
• Potential Full Property Management clients
• Let Only / Tenant Find clients
• Rent Collection clients
• Suitable Fixed / Guaranteed Rent opportunities
• Other suitable property opportunities

You will professionally contact potential landlords through email, LinkedIn, WhatsApp Business, professional property platforms, referral networks, social media communities and other approved digital channels.

You will introduce PROPERTY GIFT AG LTD, explain our services, present our Propertymark and CMP credentials accurately, send approved marketing information, manage initial written communication, carry out follow-ups, qualify opportunities and arrange appointments for our UK team.

PROPERTYMARK & PROPERTYMARK CONNECT

An important responsibility will be to learn Propertymark thoroughly and actively use the professional resources available through PROPERTY GIFT AG LTD's membership.

This includes:

• Propertymark Connect
• Templates and Forms
• Terms of Business
• Marketing resources
• Propertymark and CMP branding requirements
• Client Money Protection information and certificates
• Relevant landlord and tenant documentation
• Referral opportunities
• Landlord introductions
• Property and management opportunities
• Other relevant Propertymark member resources

Propertymark Connect should be actively monitored and developed as an important business-development channel.

PROPERTY TECHNOLOGY, DATA & DIGITAL SYSTEMS

You will research, learn, test, evaluate and, following management approval, operate professional UK property and marketing platforms.

Platforms already identified include:

FORMATIONDATA

For researching property-owning companies, portfolio landlords, property investors, relevant directors, property ownership information and potential landlord opportunities.

PROPERTYENGINE

For identifying and analysing property opportunities, monitoring UK property portals, creating alerts and reviewing relevant market information.

TAKEFLIGHT OR SIMILAR CRM/FUNNEL SYSTEMS

For lead capture, CRM, marketing funnels, automated follow-ups, appointment processes, communication workflows, lead pipelines and marketing automation.

DEALIST OR SIMILAR DEAL-PACKAGING SYSTEMS

For creating PROPERTY GIFT AG LTD branded property presentations, Deal Cards, PDF marketing packs, investor/operator presentations and social media marketing materials.

You will also independently research other reputable UK property platforms, landlord databases, professional networks, AI tools and marketing technologies that could help generate business.

No subscription, advertising expenditure or other company expense may be committed without prior management approval.

PROFESSIONAL REFERRAL NETWORK

You will help develop professional relationships with:

• Property accountants and accountancy firms
• Buy-to-Let mortgage brokers and advisers
• Property and conveyancing solicitors
• Estate and letting agents
• Property sourcers and deal packagers
• Buying agents
• Developers
• Property investment companies
• Builders and refurbishment companies
• EPC assessors
• Inventory companies
• Landlord associations
• Property investor organisations
• Property networking organisations
• Other relevant professional introducers

The objective is to establish long-term referral relationships that generate landlord introductions and new business.

DIGITAL CHANNELS & SOCIAL MEDIA

You will help create, organise and professionally manage PROPERTY GIFT AG LTD's digital presence, including:

• WhatsApp Business
• LinkedIn
• Facebook
• Instagram
• Email marketing
• CRM / lead-management system
• Website marketing content
• Relevant landlord, investor and property communities

You will research relevant communities including London Landlords, Portfolio Landlords, UK Property Investors, London Property Investors, HMO, Company Lets, R2R/R2SA, Serviced Accommodation, Property Sourcing, Property Development and Property Networking.

All outreach must be professional, targeted and compliant. We want genuine business relationships, not indiscriminate spam.

WHATSAPP BUSINESS

An important initial project will be to help establish and professionally organise a dedicated PROPERTY GIFT AG LTD WhatsApp Business presence, including company branding, business information, professional greeting messages, appropriate automated responses, landlord enquiry routes and integration with our wider digital marketing system where practical.

WEBSITE & DIGITAL PRESENCE

You will help review, develop and maintain the marketing side of the PROPERTY GIFT AG LTD website.

Our principal landlord services are:

1. Full Property Management

2. Let Only / Tenant Find

3. Rent Collection

4. Selected Fixed / Guaranteed Rent opportunities

The website should clearly communicate these services and make it easy for landlords to contact PROPERTY GIFT AG LTD, make enquiries and arrange meetings.

Propertymark and CMP credentials must be presented correctly in accordance with applicable branding requirements.

Advanced web development is not essential. Specialist technical support can be provided where required.

PROPERTY MARKETING & CONTENT CREATION

You will be expected to create professional marketing materials using information approved or supplied by our UK team.

This may include:

• Property advertisements
• Landlord and company presentations
• Property presentations
• Branded Deal Cards
• PDF property packs
• WhatsApp marketing materials
• Short-form property videos and Reels
• Facebook, Instagram and LinkedIn content
• Email campaigns
• Digital brochures

Experience with Canva, AI tools, video editing, digital design, social media content creation and marketing automation is highly desirable.

You should be capable of taking property information, photographs, floor plans and approved commercial terms and turning them into professional PROPERTY GIFT AG LTD marketing materials.

All figures and property information must be checked carefully. Important commercial information must never be invented or changed without management approval.

CRM & LEAD MANAGEMENT

All landlord leads, professional introducers and business opportunities must be organised within a proper CRM or lead-management system.

The system should record contact details, property information, lead source, communication history, follow-ups, appointments, outcomes and successful business generated.

No valuable lead should be lost inside an email inbox, WhatsApp conversation, spreadsheet or social media account.

TEAM DEVELOPMENT & CAREER PROGRESSION

This position has significant potential to develop into a senior role within PROPERTY GIFT AG LTD.

If you demonstrate strong commercial results, initiative, leadership and organisational ability, you may eventually help build and coordinate a small remote digital operations, marketing and landlord lead-generation team.

This may include:

• Identifying and recommending additional team members
• Assisting with recruitment and onboarding
• Training team members
• Allocating research, marketing and lead-generation tasks
• Monitoring lead quality and follow-ups
• Developing processes and automation
• Monitoring team performance
• Reporting results to PROPERTY GIFT AG LTD management

Potential career progression:

DIGITAL LETTINGS & PROPERTY MANAGEMENT GROWTH SPECIALIST

DIGITAL LETTINGS & PROPERTY MANAGEMENT GROWTH MANAGER / TEAM LEADER

All recruitment, staffing decisions and additional expenditure require prior management approval.

WHAT WE ARE LOOKING FOR

• Excellent written English
• Strong professional communication skills
• Proven experience in digital marketing, lead generation, B2B outreach, business development, growth or appointment setting
• Strong online research skills
• CRM and lead-management experience
• LinkedIn, WhatsApp Business, Facebook, Instagram and email marketing experience
• Ability to create professional digital marketing content
• Ability to learn new software, property platforms and AI tools quickly
• Excellent organisation and follow-up discipline
• Strong attention to detail
• Commercial awareness
• Initiative and problem-solving ability
• Ability to work independently
• Results-focused mentality

Experience in UK property, lettings, property management, estate agency, property investment, property sourcing, UK landlord lead generation or UK B2B marketing would be a significant advantage.

We are looking for someone who can:

RESEARCH LEARN IMPLEMENT TEST IMPROVE REPORT PRODUCE RESULTS

SALARY & COMMISSION

Basic salary: 60,000–90,000 per month depending on experience, skills and ability.

PLUS COMMISSION ON SUCCESSFUL LANDLORD DEALS.

The successful candidate will receive an agreed commission for landlord leads generated by them that result in successfully completed business for PROPERTY GIFT AG LTD.

The commission structure will be agreed with the successful candidate.

PERFORMANCE

Performance will be measured primarily by genuine commercial results:

QUALIFIED LANDLORD LEADS QUALIFIED APPOINTMENTS SUCCESSFUL LANDLORD DEALS PROPERTIES UNDER MANAGEMENT RECURRING BUSINESS GROWTH

We are looking for someone who wants to help build a serious long-term digital lettings and property management business with us.

PROPERTY GIFT AG LTD

London, United KingdomRole & responsibilities

Preferred candidate profile