{"@context":"https://schema.org","@type":"JobPosting","title":"Digital Head - Performance Marketing Admissions","description":"

Role

Lead the digital acquisition strategy to drive student admissions through high-impact performance marketing. Own end-to-end digital campaigns, optimize the admissions funnel, maximize ROI, and lead a high-performing digital marketing team.

Key Responsibilities

Define and execute performance marketing strategy across Google, Meta, LinkedIn, YouTube, and other paid channels.
Drive lead generation, admissions, and revenue through data-driven campaigns.
Optimize CPL, CPA, ROAS, conversion rates, and lead quality.
Manage digital marketing budgets, agencies, and internal teams.
Oversee campaign tracking, attribution, reporting, and analytics.
Partner with Admissions, Creative, Content, and Tech teams to improve the digital journey and conversion funnel.

Skills & Tools

Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, YouTube Ads
GA4, Google Tag Manager, Looker Studio
Meta Pixel, Google Conversion Tracking, UTM Tracking
Salesforce, LeadSquared, HubSpot, Zoho CRM, Meritto
A/B Testing, CRO, Landing Page Optimization, Marketing Automation
Strong analytical, leadership, and stakeholder management skills

Preferred: Experience in Higher Education, Universities, EdTech, or high-volume B2C lead generation with a proven track record of achieving admissions and business growth.

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