Digital Growth & Brand Manager

The Digital Growth & Brand Manager is responsible for driving the companys digital presence, online sales growth, and digital marketing performance and building a premium, culturally relevant FMCG wellness and healthcare brand across all platforms.

The role oversees the planning, execution, and optimisation of digital activities, including campaigns, promotions, and the management of e-commerce channels to maximise customer engagement and revenue.

This position provides strategic and hands-on leadership to the Email Marketing & Copywriting Coordinator and the Social Media & Influencer Marketing Coordinator, managing agency, freelancers or 3rd parties, ensuring cohesive messaging, strong digital storytelling, and measurable commercial impact. The role works closely with the Marketing, Sales, Branding and other internal teams to deliver a seamless, data-driven customer experience across all digital touchpoints.

What you will do:

Digital Strategy and Execution

1. Develop, implement, and manage the companys digital marketing and e-commerce strategy in line with business goals.
2. Own the end-to-end digital acquisition strategy, blending paid media (Meta, Google, TikTok, Search, etc) with aggressive organic creator seeding to drive low-CAC, high-velocity growth.
3. Oversee digital advertising, SEO/SEM, PPC, paid media, and content marketing initiatives.
4. Manage the design, functionality, and performance of the companys website and e-commerce platforms(Amazon, vendor accounts etc) to ensure optimal user experience and conversion.
5. Manage the companys social media presence and influencer partnerships to enhance brand awareness, engagement, and digital reach.
6. Architect high-converting D2C & B2B funnels, landing pages, and offer structures that educate the consumer and ruthlessly push subscription opt-ins.
7. Own the subscription economics. Build automated, personalised 30/60/90-day retention loops across WhatsApp, SMS, and Email to maximise Average Order Value (AOV) and Lifetime Value (LTV).
8. Monitor, analyse, and report on digital campaign performance, website traffic, and sales data to inform ongoing optimisation.
9. Collaborate with the Branding, Sales, and Category teams to ensure digital content aligns with brand strategy and promotional priorities.
10. Drive digital innovation through new tools, trends, and technologies that enhance the companys online presence.

E-Commerce Operations

1. Manage all aspects of the e-commerce platform, including product listings, pricing accuracy, inventory updates, and promotional activity.
2. Oversee online merchandising and ensure the product presentation reflects brand and marketing objectives.
3. Develop and implement online sales initiatives and campaigns to achieve revenue targets.
4. Collaborate with logistics and operations teams to ensure smooth order processing and delivery performance.
5. Analyse consumer behaviour and purchasing trends to identify opportunities for growth.

Team Leadership and Collaboration

1. Lead and develop the Email Marketing & Copywriting Coordinator and the Social Media & Influencer Marketing Coordinator to deliver cohesive and effective campaigns.
2. Set clear KPIs and performance objectives for direct reports.
3. Foster collaboration across the digital team and with other marketing functions to ensure brand and campaign consistency.
4. Support professional development of team members through mentoring, feedback, and training.
5. Manage freelancers and media agencies to ensure all investments and outcomes align with our premium brand guidelines and ROAS targets.

Content and Campaign Management

1. Oversee the creation and scheduling of digital content across email, social, and web platforms.
2. Ensure all messaging, visuals, and copy reflect our brands tone and values.
3. Coordinate digital campaign calendars to align with broader marketing and promotional activities.
4. Implement A/B testing, segmentation, and automation strategies to improve engagement and conversion.
5. Manage relationships with digital agencies, influencers, and partners where relevant.

Data, Reporting, and Optimisation

1. Track, analyse, and report on digital marketing and e-commerce KPIs including ROI, CTR, CPA, and conversion rates.
2. Provide monthly insights and recommendations to the Marketing Manager.
3. Use analytics to guide content, advertising, and SEO strategies.
4. Ensure compliance with privacy laws, data protection regulations, and digital marketing best practices.

Qualifications

• Tertiary qualification in Marketing, Digital Media, Communications, or related field (essential).
• Additional certification in Digital Marketing, E-Commerce, or Analytics (desirable).

Experience

• Minimum 5 years experience in digital marketing or e-commerce management, ideally within FMCG, health, or retail industries.
• Proven success in managing online sales channels and delivering measurable growth.
• Rrack record of scaling a D2C health, wellness, beauty, or premium FMCG brand.
• Experience leading small teams or managing direct reports.
• Strong understanding of social media strategy, content marketing, and influencer management.
• Demonstrated experience with digital platforms such as Shopify, WooCommerce, or equivalent.

Skills

• Excellent leadership and communication skills.
• Strong analytical skills and data-driven decision-making.
• Proficiency with digital marketing tools (Google Analytics, Meta Business Suite, Klaviyo/Retention tools , Mailchimp/HubSpot, SEO tools, etc.).
• Project management capability with strong attention to detail.
• Ability to balance strategic planning with hands-on execution.