Digital Engagement Manager

Anant Cars Auto Pvt. Ltd. is a leading authorized Mahindra & Mahindra dealer in Bengaluru, with multiple showrooms across Bannerghatta Road, Marathahalli, Mysore Road, KR Puram, Ramanagara and Nagasandra. We are focused on delivering a high-quality, customer-centric sales and service experience, with digital engagement playing an increasingly important role in customer acquisition and retention.

Role

We are looking for a Digital Engagement Manager with 2+ years of experience to drive Anant Cars digital presence, customer engagement and digital lead generation across multiple locations.

Key Responsibilities

• Drive digital campaigns, social media, content and lead-generation initiatives.
• Manage digital enquiries and ensure prompt lead assignment, follow-up and CRM hygiene.
• Manage and strengthen Google Business Profiles, website presence and online reputation/reviews.
• Track campaign performance, customer behaviour and digital-to-retail conversion metrics.
• Plan content calendars, festive campaigns, showroom activations and digital initiatives.
• Coordinate closely with sales, marketing and branch teams to connect digital engagement with showroom business.
• Identify and leverage new digital platforms, tools and opportunities to generate business.
• Drive adoption and effective usage of digital tools across branches.

What We're Looking For

• 2 years of experience in digital marketing, social media, customer engagement or a related role; automotive/retail experience preferred.
• Strong analytical, communication, project/program management and execution skills.
• Hands-on experience with CRM tools, digital lead-management platforms and analytics/reporting.
• Strong understanding of the current digital, social media and technology ecosystem.
• Proactive, tech-savvy and comfortable working with multiple teams and locations.
• Bachelor's degree in Marketing, Business, Communications or Digital Marketing preferred.

Preference / Added Advantage

• Hands-on experience using AI tools for content creation, marketing, analytics or productivity.
• Strong familiarity with AI + CRM tools and ability to integrate them into day-to-day digital workflows.
• Candidates who have worked across multiple digital campaigns, platforms, CRM systems and digital activations will have an edge.