Digital Engagement & Content Lead

About us:

Raghunandan Money Pvt Ltd started its operations in August 2004. It is a prominent integrated financial services group providing an exhaustive range of financial and investment products. The company is a member of NSE, BSE, MCX, and other exchanges, offering services ranging from equity and commodities derivatives to insurance broking and mutual funds.

Duties and Responsibilities:

- Lead the CRM and Social media team, assign tasks, monitor performance, and ensure timely deliverables.

- Plan, create, edit, and manage content across blogs, websites, landing pages, social media, emails, reports, and marketing campaigns.

- Develop and implement content strategies aligned with business goals, target audience, and brand positioning.

- Create simple, accurate, and engaging content on equity markets, mutual funds, trading, personal finance, investments, and related topics.

- Develop and review marketing copy for Google Ads, Meta Ads, LinkedIn Ads, landing pages, emails, websites, and social media.

- Build and optimize landing pages to improve engagement, SEO organic performance, and conversions.

- Guide the team on SEO and Social media including keyword research, search intent, on-page optimization, content structure, and content updates.

- Monitor content and SEO performance and use insights to improve rankings, traffic, engagement, and conversions.

- Maintain consistent brand voice, content quality, accuracy, and readability across all channels.

- Coordinate with external agencies, review deliverables, and ensure quality and timely execution.

- Research industry trends, competitors, and customer needs to identify new content and marketing opportunities.

- Manage multiple projects and ensure all content is delivered on time and aligned with business objectives.

KRAs:

- Lead SEO and CRM Team: Lead and manage the SEO and CRM team to drive customer acquisition, engagement, retention, loyalty, and organic growth.

- Manage content planning, quality, team productivity, and cross-functional collaboration to ensure timely delivery and continuous improvement.

- Enhance Conversions Through Content and Copywriting: Develop high-impact content and conversion-focused copy to drive leads, customer actions, and overall digital conversions.

- Social Media Marketing: Develop and execute social media strategies to enhance brand visibility, audience engagement, and customer acquisition.

- Drive Content Excellence: Develop high-quality, research-driven, and audience-focused content that strengthens brand authority, engagement, and business objectives.

Skills:

- Financial Domain Knowledge: Solid understanding of stock markets, investment products, and economic trends.

- Ability to interpret and explain both fundamental and technical analysis.

- AI Skills: Usage of AI tools to do in-depth research and structuring of content, which will need to be humanized before publishing.

- Creativity: Skill in developing compelling narratives and unique angles to make financial topics interesting and accessible.

- Time Management: Capacity to manage multiple assignments, meet deadlines, and deliver high-quality content consistently.

Experience:

- Minimum 7 years of experience.

Qualifications:

- MBA with Finance and Marketing or Marketing communication or B.A. (Honours) in English.