Digital Creative & Content - Senior Officer/ Associate Manager

Role & responsibilities

Develop platform-wise social media content plans aligned to campaign

calendar and brand guidelines

Briefs the content agency on monthly content calendar; review and approve creatives before publishing

Own ORM creatives as part of lower funnel content strategy

Own the WCL website content strategy - Briefs agency on page updates,

SEO copy and UX improvements

Coordinate with the ATL team to ensure digital creative extensions are consistent with the TVC and brand campaign

Track digital creative KPIs