Digital Content Creator

Company Description Essence Innovation develops an AI-powered health app designed to put individuals at the center of their healthcare journey. The platform enables users to seamlessly manage medical records, access real-time health insights, and connect with global healthcare resources in one secure location. It provides a complete, accessible medical history that empowers users to take ownership of their data. By giving users control over their health information, Essence Innovation helps them make informed decisions and actively shape their well-being.

Role Description The Digital Content Creator will develop and produce engaging, user-focused content that clearly communicates the benefits and features of Essence Innovation's health app. This full-time, on-site role in Chandigarh, India involves planning and creating digital assets for web, social media, in-app communication, and marketing campaigns. The role includes collaborating with product, design, and marketing teams to translate complex health and technology concepts into clear, accessible content. The Digital Content Creator will maintain a consistent brand voice, optimize content for digital channels, and analyze performance metrics to refine content strategy. Additional responsibilities may include supporting content calendars, participating in brainstorming sessions, and ensuring all content aligns with regulatory and ethical standards in health tech.

Qualifications

• Ability to create clear, compelling digital content for websites, apps, and social media, with strong writing and storytelling skills.
• Experience in planning content calendars, aligning content with product and marketing goals, and adapting messaging for different digital channels.
• Skill in basic content editing and proofreading, ensuring accuracy, consistency, and adherence to brand guidelines.
• Familiarity with digital marketing concepts such as audience targeting, SEO fundamentals, and performance tracking using analytics tools.
• Comfort working with health or technology topics, with the ability to translate complex information into user-friendly language.
• Strong collaboration skills and the ability to work cross-functionally with design, product, and marketing teams in an on-site environment.
• Bachelor's degree in Communications, Journalism, Marketing, Digital Media, or a related field, or equivalent practical experience.
• Attention to detail, openness to feedback, and commitment to ethical and inclusive communication in healthcare.