Digital Content Creator & Performance Marketing Specialist

Roles and Responsibilities

• Analyze performance metrics using Google Analytics to identify areas of improvement.
  
• Manage paid advertising campaigns on Google Ads, Facebook Ads Manager, and Instagram Ads.
  
• Optimize website elements such as meta tags, headings, URLs to improve search engine rankings.
  
• Create video content for YouTube channel, Facebook videos, Instagram reels, and other platforms. Video & Reel Content Creation (High Priority) Video Repurposing & Clipping, Editing & Motion Graphics
  
• Develop high-quality digital content (blog posts, articles, social media posts) to engage target audience. Static Ad Creative & Visual Design (High Priority) , Organic Carousels & Infographics , Thumbnail Design

• Newsletters & Announcements: Draft and broadcast weekly educational newsletters, job board digests, and product/textbook promotion emails.

• Email Marketing & Lead Nurturing: Build and manage automated email drip campaigns, including welcome series, exam countdown alerts, lead-magnet deliveries, and course enrolment reminders

• Facebook Groups & Community Engagement