Digital Communications Lead Capital Markets

We are looking for a strategic and digitally driven professional with 5–7 years of experience to join as Manager / Senior Manager – Digital Search & Content Seeding.

About Adfactors PR: founded in 1997, is India's largest Public Relations firm. A multi-specialist, full-service firm, we serve clients in over 25 industries across 40 cities in India. The clients include some of the largest corporations, conglomerates, financial institutions and trade bodies, as well as a host of bright, young start-ups and unicorns.

The ideal candidate will have a strong understanding of how audiences discover, consume and engage with content across digital ecosystems. The role requires expertise in developing content visibility strategies by leveraging search insights, audience behaviour, digital trends and content amplification opportunities.

This role sits at the intersection of digital search, content strategy, communications and consulting, requiring an individual who can convert insights into actionable strategies and deliver measurable digital impact for clients.

Key Responsibilities

• Develop and execute digital search and content seeding strategies aligned with client communication objectives.
• Conduct research on search trends, audience behaviour, digital conversations and emerging topics to identify content opportunities.
• Understand search intent and recommend content approaches that improve discoverability and relevance.
• Build content amplification strategies across relevant digital platforms, publishers, communities and online ecosystems.
• Collaborate with PR, content and digital teams to strengthen online visibility and audience engagement.
• Identify opportunities for content placement, digital mentions, thought leadership visibility and online conversations.
• Monitor industry trends, competitor activity and evolving digital behaviours to provide strategic recommendations.
• Analyse performance metrics including search visibility, organic reach, engagement, digital mentions, backlinks and content performance.
• Prepare insights, reports and presentations for clients and internal stakeholders.
• Act as a strategic advisor to clients on digital content discovery and visibility.
• Stay updated on developments in SEO, AI-powered search, digital platforms and changing content consumption patterns.

Desired Candidate Profile

• 5–7 years of experience in digital strategy, digital communications, content strategy, SEO, content marketing, PR or consulting.
• Strong understanding of digital ecosystems, content discovery and audience behaviour.
• Experience in content seeding, digital amplification or online reputation-building initiatives.

Preferred Background:

Candidates from the following backgrounds would be preferred:

• Digital Communications / Public Relations
• Content Strategy / Content Marketing
• Management Consulting

Professionals from communications or consulting backgrounds with strong digital understanding and the ability to develop strategic recommendations will be preferred.