Digital Brand Manager A Leading Management Education Institution

Title: Digital Brand Manager – Online Business

Experience: 5–8 years

Location: Bengaluru (Work from office)

Compensation: Open to discussion

Role Type: Full-time (Fixed-term employment)

About the employer brand:

The organization is the digital learning initiative of one of India's most prestigious management education institutions. Established to make high-quality management education more accessible, it delivers online learning experiences to professionals and learners across the country.

As the organization rapidly expands its online business, it is strengthening its digital-first approach to brand building, consumer engagement, and integrated marketing.

Role Overview

This role is ideal for a hands-on marketer who combines sharp brand thinking with strong digital fluency and understands how to shape a brand across every online consumer touchpoint.

You will own the digital brand narrative, lead integrated campaigns, and work closely with teams across performance marketing, content, product, design, and business. The role requires someone who can balance long-term brand building with measurable business outcomes while operating in a fast-paced, high-ownership environment.

Job Description

• Own and evolve the digital brand strategy for the online business, ensuring consistency in voice, tone, positioning, and visual identity across channels
• Plan and execute integrated brand campaigns across social media, video, influencer marketing, content, OTT, programmatic, and emerging digital platforms
• Manage multiple campaigns and programs simultaneously using a data-driven and structured project management approach
• Partner with performance marketing teams and agencies to balance brand building with demand generation
• Ensure campaigns contribute to both brand equity and measurable business impact
• Lead content and creative development with internal teams and external agencies, from briefing and execution to post-campaign analysis
• Track brand health metrics, consumer sentiment, and campaign performance, translating insights into actionable strategies
• Stay ahead of developments in creator-led marketing, community-led growth, AI-driven personalization, short-form video, and other emerging areas
• Introduce relevant experiments and new-age marketing ideas to strengthen the brand's digital presence
• Manage agency partners, budgets, timelines, and deliverables with strong ownership
• Collaborate with production, category, product, performance marketing, and business teams to align brand initiatives with growth priorities
• Run campaigns end-to-end, including briefing, execution, measurement, optimization, and iteration

Job Requirements

• 5–8 years of experience in digital marketing and brand marketing
• Experience working with consumer internet, edtech, D2C, or category-leading consumer brands
• Prior experience as a Digital Brand Manager, Brand Manager, or in a closely aligned role involving hands-on ownership of brand campaigns
• Strong understanding of branding fundamentals, including positioning, identity, narrative, and consumer insights
• Fluency across new-age and digital marketing channels
• Demonstrated ability to manage campaigns from strategy and briefing through execution, measurement, and optimization
• Strong written and verbal communication skills, with the ability to develop compelling narratives
• Ability to present ideas and campaign recommendations confidently to senior stakeholders
• Strong analytical and project management capabilities
• Undergraduate degree from a reputed institution
• MBA from a Tier 1 or Tier 2 institution is strongly preferred

Preferred Traits

• Hands-on operator who is comfortable balancing strategic thinking with execution
• Ability to work effectively in a fast-paced and high-ownership environment
• Strong understanding of both brand building and performance-led growth
• Curiosity about new-age marketing formats, technologies, and consumer behaviours
• Ability to manage multiple stakeholders, agencies, campaigns, and timelines simultaneously
• Strong creative judgement supported by a data-driven mindset

Why Should You Apply for This Job

• Opportunity to shape the digital presence of a trusted and established education brand
• Play a key role as the organization scales its online learning business
• Combine the resources and credibility of an established institution with the energy of a digital-first team
• Own integrated campaigns across multiple emerging and established marketing channels
• Work closely with cross-functional teams across content, product, design, performance marketing, and business
• Build a brand that makes high-quality management education more accessible to a wider audience

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/

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Thanks,

WinnerBrands Team