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    Job · 13837266

    Petals Healthcare Llp logo

    Digital and PPC (Meta Ads and Google Ads) Associates

    Petals Healthcare Llp · Kolkata · onsite · Posted 57d ago

    ₹3.0L - ₹3.5L PA2–3 yrsfulltimeSourced fromNaukri

    About a minute. You'll make an account on the way through.

    About this role

  1. PPC Marketing Expert / Paid Ads Expert
  2. Experience: 2 – 3 Years
  4. Job Type: Full-Time _ On -site
  6. Job Overview
  7. We are looking for a data-driven Performance Marketing Specialist with 2 to 3 years of hands-on experience in managing high-ROI ad campaigns. The ideal candidate is a core expert in Meta Ads and Google Ads, with deep technical mastery in ad campaign strategy, advanced bidding models, and budget optimization. You will work closely with cross-departmental teams to scale customer acquisition and maximize campaign performance.
  9. Key Responsibilities
  10. Campaign Execution & Management: Plan, set up, and execute high-converting paid ad campaigns across Google Ads (Search, Display, Performance Max, YouTube) and Meta Ads (Facebook & Instagram).
  11. Bidding & Budget Optimization: Implement advanced bidding strategies (Target CPA, Target ROAS, Manual CPC) to maximize conversion efficiency and lower acquisition costs.
  12. Cross-Department Collaboration: Work directly with design, content, web development, and sales teams to align ad creatives, landing page experiences, and funnels.
  13. A/B Testing & Creative Strategy: Continuously test ad copy, creatives, audience targeting segments, and landing pages to improve click-through (CTR) and conversion rates.
  14. Analytics & Reporting: Track key performance indicators (ROAS, CPA, CTR, CPM), analyze campaign data, and present performance reports with actionable insights to management.
  15. Audience Segmentation: Build and refine custom audiences, lookalike audiences, and strategic remarketing campaigns to capture high-intent users.
  17. Requirements & Qualifications
  18. Experience: 2 to 3 years of core experience directly managing Google Ads and Meta Ads managers.
  19. Core Expertise: Proven track record of managing paid budgets, structuring multi-tier campaigns, and executing bidding strategies that deliver consistent 3x+ ROAS.
  21. Analytical Skills: Strong experience with Google Analytics 4 (GA4), Meta Pixel setup, conversion API tracking, and Tag Manager.
  22. Communication: Strong interpersonal and communication skills to collaborate effectively across cross-functional teams.
  25. If you feel you are fit then call me - [phone removed]
  26. Note - do not call me as requested me you freshers.

    27. Sourced from naukri

    Skills

    display advertisingOnline AdvertisingPaid MarketingBrand CampaignsDigital AdvertisingPaid MediaGoogle AdsFacebook AdsInstagram AdsPerformance MarketingPPCdigital campaignsPay Per Click

    Digital and PPC (Meta Ads and Google Ads) Associates · waiting for your command