Digital And Performance Marketing

Job Title: Executive / Sr. Executive / Asst. Manager - Performance & Digital Marketing.

Location: Corporate HO - Andheri East, Mumbai.

Experience: Minimum 2 years of prior relevant experience.

Responsibilities:

• Strategy & Planning: Develop and execute comprehensive e-commerce marketing strategies, including SEO, paid advertising, email marketing, and social media campaigns to drive business growth. Responsible for driving the revenue for both app and web.

• SEO Management: Conduct keyword research, optimize website content and structure, and implement on-page and off-page SEO strategies to improve search engine rankings and drive organic traffic.

• Performance Marketing: Manage and optimize paid advertising campaigns (PPC, social media ads) to maximize ROI and drive conversions. Utilize data analytics to track performance, identify areas for improvement, and adjust campaigns accordingly.

• Campaign Management: Oversee the planning, execution, and analysis of marketing campaigns, ensuring they are delivered on time and within budget.

• Quick Commerce & eCommerce platforms: Experience in managing marketplace business on platforms such as Blinkit, Swiggy, Zepto, Amazon & FlipKart.

• CMP Expertise: Utilize and optimize campaign management platforms (CMP) to streamline campaign workflows, automate tasks, and improve efficiency. Experience with the MoEngage platform is preferred or a similar platform.

• Customer Engagement: Develop strategies to improve customer experience, increase engagement, and foster brand loyalty by working with IT, Brand Teams to improve the product features and UI/UX optimization.

• Analytics & Reporting: Monitor and analyze key performance indicators (KPIs) such as website traffic, conversion rates, sales, and customer behavior. Generate regular reports to track progress and identify areas for improvement. Experience with GA4, Data visualization platforms such as Looker Studio, Tableau, Sale Force or Adobe.

• Budget Management: Manage the marketing budget and allocate resources effectively to achieve business objectives and Vendor management.

• Collaboration: Work closely with cross-functional teams such as sales and IT, to ensure alignment and seamless execution of business strategies.

Skills & Qualifications:

• Proven experience in e-commerce marketing, with a strong understanding of SEO, PPC, and other digital marketing channels.
• Managing the whole MarTech stack CMP, Google console, MMP, CDP, App and Website.
• Proficiency in using campaign management platforms (CMP) and analytics tools (Google Analytics, etc.).
• Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
• Excellent communication, interpersonal, and leadership skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Creative and strategic thinking, with a passion for driving results.
• Experience in A/B testing and conversion rate optimization (CRO).
• Knowledge of the latest trends and best practices in e-commerce marketing and SEO.