Digital Analyst

Job Description --

Job Title: Adobe Analytics & Tealium Specialist

Job Description: We are looking for a skilled Digital Analytics Engineer with hands-on experience in

Adobe Analytics and

Tealium iQ / Tealium AudienceStream . The candidate will be responsible for implementing, managing, and optimizing web analytics and tag management solutions to support data-driven decision-making.

Key Responsibilities:

• Implement and manage

Adobe Analytics tracking using tags and data layers

• Configure and maintain

Tealium iQ Tag Management System (TMS)

• Work on

AudienceStream CDP for audience segmentation and data activation

• Define and validate tracking requirements, events, and variables (eVars, props)
• Collaborate with developers to implement data layer and tracking solutions
• Debug and troubleshoot analytics/tagging issues using tools like browser dev tools
• Ensure data accuracy, consistency, and governance
• Create dashboards and reports for business stakeholders
• Support A/B testing and personalization initiatives

Required Skills:

• Strong experience in

Adobe Analytics implementation

• Hands-on experience with

Tealium iQ / AudienceStream

• Knowledge of JavaScript, HTML, CSS
• Experience with tag management, data layers, and tracking frameworks
• Familiarity with debugging tools (

Adobe Experience Cloud Debugger , browser console)

Good to Have:

• Experience with

Adobe Experience Platform (AEP) or

Adobe Launch

• Exposure to other analytics tools like

Google Analytics

• Understanding of

CDP and customer journey analytics