Digital Analyst

Key Responsibilities

• Analyze website and digital product performance using web analytics tools and data sources.
• Measure, evaluate, and provide insights on A/B testing outcomes with actionable recommendations.
• Deliver insights and data-driven recommendations to stakeholders across different seniority levels.
• Validate data quality and collaborate with the AdTech team to ensure accurate tracking and reporting, particularly in GA4 and Contentsquare.
• Support trade content preparation and performance reporting.

Required Skills & Experience

• Strong expertise in SQL for data extraction, analysis, and reporting.
• Hands-on experience in Web Analytics or Digital Product Analytics.
• Experience designing, measuring, and evaluating A/B Tests.
• Strong understanding of analytics implementation, data integration, and data validation processes.
• Excellent analytical, problem-solving, and stakeholder communication skills.
• Hands-on experience with Google Analytics 4 (GA4).

Preferred Skills

• Experience with Contentsquare.
• Experience with Optimizely or other A/B testing platforms.