Digital Analyst
atsMantra · Chennai · onsite · Posted 50d ago
Not disclosedFresherfulltimeSourced from
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About this role
Job Title:
Adobe Analytics & Tealium Specialist
Job Description:
We are looking for a skilled Digital Analytics Engineer with hands-on experience in Adobe Analytics and Tealium iQ / Tealium AudienceStream. The candidate will be responsible for implementing, managing, and optimizing web analytics and tag management solutions to support data-driven decision-making.
Key Responsibilities:
- Implement and manage Adobe Analytics tracking using tags and data layers
- Configure and maintain Tealium iQ Tag Management System (TMS)
- Work on AudienceStream CDP for audience segmentation and data activation
- Define and validate tracking requirements, events, and variables (eVars, props)
- Collaborate with developers to implement data layer and tracking solutions
- Debug and troubleshoot analytics/tagging issues using tools like browser dev tools
- Ensure data accuracy, consistency, and governance
- Create dashboards and reports for business stakeholders
- Support A/B testing and personalization initiatives
Required Skills:
- Strong experience in Adobe Analytics implementation
- Hands-on experience with Tealium iQ / AudienceStream
- Knowledge of JavaScript, HTML, CSS
- Experience with tag management, data layers, and tracking frameworks
- Familiarity with debugging tools (Adobe Experience Cloud Debugger, browser console)
Good to Have:
- Experience with Adobe Experience Platform (AEP) or Adobe Launch
- Exposure to other analytics tools like Google Analytics
- Understanding of CDP and customer journey analytics
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Skills
AnalyticsHTMLTealium IQTag managementdata layersTracking FrameworksTealium AudienceStreamJavascriptCSSAdobe Experience Cloud Debuggerbrowser console