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    Job · 21308731

    CHENNAI · FULLTIME

    Digital Analyst, VP

    NatWest

    NatWest

    Chennai · onsite · Posted 4d ago

    Sourced fromNaukri
    Undisclosed6–10 yrsfulltimeChennai

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    Section · 01

    About this role

    Job Summary
    Join us as a Digital Analyst
    • In this key role, youll be developing new insights from the digital estate using a range of digital analytics tools to drive increased engagement and improved customer experience
    • Youll be partnering with the Digital business, using data to drive effortless digital customer experiences
    • This is an opportunity to act as a trusted adviser on any matters relating to digital data and help the bank deliver a best-in-class digital experience
    • We're offering this role at vice president level


    Responsibilities
    As a Digital Analyst, youll be defining and developing suitable metrics to ensure the digital business have a clear view of success. Youll also be undertaking detailed analysis of digital data to generate business intelligence.
    In addition, youll be:
    • Providing expert consultancy on strategies to reduce customer friction and improve funnel conversion rates across digital channels
    • Using data to spot opportunities for optimisation campaigns and implementing using the appropriate programmes and tools
    • Providing the business with support to help it deliver on its ambition of ultra-personalised customer experiences
    • Providing formal training and informal coaching to support to stakeholders, with the aim of enabling self-service of analytical tools


    Skills & Competencies
    • Significant experience of delivering the optimisation of campaigns and large scale personalisation programmes
    • Significant experience of managing, configuring and utilising a data management platform to optimise performance media spend
    • A solid understanding of web technologies such as HTML, JavaScript or CSS and up to date digital industry knowledge and best practice
    • A good working knowledge of digital journey design and product process, as well as SEO and digital marketing
    • The ability to interpret complex business requirements and manage demands of multiple stakeholders in a fast-paced environment with competing priorities
    • Excellent communication skills, including the ability to present in senior forums and influence business decisions and stakeholders with the use of insight


    Requirements
    Well look to you to bring hands on experience with digital analytic tools and platforms, along with significant relevant digital analytics experience, either agency or client side, with a proven track record of delivering improvements to digital customer experience through leveraging data and insights. You'll need at least twelve years of experience in digital analytics, leveraging tools such as Adobe Analytics, Customer Journey Analytics (CJA), Adobe Target, and Adobe Journey Optimizer (AJO) to generate actionable insights from digital channels that drive customer engagement and enhance digital experiences.
    You'll act as a subject matter expert on digital analytics platforms and data strategy, partnering with business stakeholders as a trusted advisor to deliver data-driven customer outcomes. You'll be responsible for translating business requirements into effective measurement and optimization solutions, collaborating closely with digital tagging developers to ensure accurate implementation and solution design. Strong experience in customer journey analysis, personalization, experimentation, digital performance measurement, and mentoring junior team members is essential.


    Hours
    Hours: 45

    Sourced from naukri

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    Section · 02

    Skills

    Customer ExperienceCustomer EngagementData StrategyBusiness RequirementsCustomer Journey AnalyticsAnalyticsAdobe Journey OptimizerTargetCSSCommunication SkillsData ManagementBusiness Intelligence

    Section · Company

    About NatWest

    NatWest

    NatWest

    IT Services & Consulting

    10.0k+

    employees

    ₹14.8L PA avg

    Avg at NatWest

    About

    NatWest is a leading bank in England and Wales, providing innovative banking solutions and services to millions of personal and business customers.

    Industries

    IT Services & Consulting

    Employee ratings

    10 reviews

    3.9/ 5

    Culture

    3.8

    Career growth

    2.7

    Work-life

    4.0

    Employees rate it well for

    Work-Life Balance43Company Culture41

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