CHENNAI · FULLTIME
Digital Analyst, VP

NatWest
Chennai · onsite · Posted 4d ago
Sourced from
Undisclosed6–10 yrsfulltimeChennai
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Section · 01
About this role
Job Summary
Responsibilities
Skills & Competencies
Requirements
Hours
Join us as a Digital Analyst
- In this key role, youll be developing new insights from the digital estate using a range of digital analytics tools to drive increased engagement and improved customer experience
- Youll be partnering with the Digital business, using data to drive effortless digital customer experiences
- This is an opportunity to act as a trusted adviser on any matters relating to digital data and help the bank deliver a best-in-class digital experience
- We're offering this role at vice president level
Responsibilities
As a Digital Analyst, youll be defining and developing suitable metrics to ensure the digital business have a clear view of success. Youll also be undertaking detailed analysis of digital data to generate business intelligence.
In addition, youll be:
- Providing expert consultancy on strategies to reduce customer friction and improve funnel conversion rates across digital channels
- Using data to spot opportunities for optimisation campaigns and implementing using the appropriate programmes and tools
- Providing the business with support to help it deliver on its ambition of ultra-personalised customer experiences
- Providing formal training and informal coaching to support to stakeholders, with the aim of enabling self-service of analytical tools
Skills & Competencies
- Significant experience of delivering the optimisation of campaigns and large scale personalisation programmes
- Significant experience of managing, configuring and utilising a data management platform to optimise performance media spend
- A solid understanding of web technologies such as HTML, JavaScript or CSS and up to date digital industry knowledge and best practice
- A good working knowledge of digital journey design and product process, as well as SEO and digital marketing
- The ability to interpret complex business requirements and manage demands of multiple stakeholders in a fast-paced environment with competing priorities
- Excellent communication skills, including the ability to present in senior forums and influence business decisions and stakeholders with the use of insight
Requirements
Well look to you to bring hands on experience with digital analytic tools and platforms, along with significant relevant digital analytics experience, either agency or client side, with a proven track record of delivering improvements to digital customer experience through leveraging data and insights. You'll need at least twelve years of experience in digital analytics, leveraging tools such as Adobe Analytics, Customer Journey Analytics (CJA), Adobe Target, and Adobe Journey Optimizer (AJO) to generate actionable insights from digital channels that drive customer engagement and enhance digital experiences.
You'll act as a subject matter expert on digital analytics platforms and data strategy, partnering with business stakeholders as a trusted advisor to deliver data-driven customer outcomes. You'll be responsible for translating business requirements into effective measurement and optimization solutions, collaborating closely with digital tagging developers to ensure accurate implementation and solution design. Strong experience in customer journey analysis, personalization, experimentation, digital performance measurement, and mentoring junior team members is essential.
Hours
Hours: 45
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Section · 02
Skills
Customer ExperienceCustomer EngagementData StrategyBusiness RequirementsCustomer Journey AnalyticsAnalyticsAdobe Journey OptimizerTargetCSSCommunication SkillsData ManagementBusiness Intelligence
Section · Company
About NatWest

NatWest
IT Services & Consulting
10.0k+
employees
₹14.8L PA avg
Avg at NatWest
About
NatWest is a leading bank in England and Wales, providing innovative banking solutions and services to millions of personal and business customers.
Industries
IT Services & Consulting
Employee ratings
10 reviews
3.9/ 5
Culture
3.8
Career growth
2.7
Work-life
4.0
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