Digital Advertising specialist

Key Responsibilities

• Review campaign requirements, media plans, and client objectives.
• Set up, traffic, launch, and manage digital advertising campaigns.
• Configure audience targeting, budgets, bidding strategies, and inventory settings.
• Monitor campaign pacing, delivery, and performance metrics.
• Optimize campaigns to achieve agreed business and performance objectives.
• Conduct pre-launch and in-flight quality assurance checks.
• Troubleshoot campaign delivery and tracking issues.
• Prepare regular performance reports and actionable insights.
• Maintain accurate campaign documentation and operational records.
• Coordinate with internal teams, vendors, and client stakeholders.
• Ensure compliance with platform policies, operational processes, and governance standards.

Required Skills & Qualifications

• Hands-on experience in at least one core paid media discipline:
• Paid Search
• Paid Social
• Programmatic Display, Video & Audio
• Strong understanding of:
• Campaign setup and trafficking
• Budget and pacing management
• Audience targeting
• Bid optimization and inventory management
• Campaign performance analysis and reporting
• Quality assurance and troubleshooting
• Ability to independently manage campaigns from setup through optimization and reporting.

Preferred Experience

• Experience in media buying and/or media planning.
• Exposure to digital advertising platforms such as:
• Google Ads
• Microsoft Advertising
• Meta Ads Manager
• LinkedIn Campaign Manager
• TikTok Ads
• DV360
• The Trade Desk
• Prior experience in an agency, performance marketing, trading desk, or digital advertising operations environment.
• Strong Excel, PowerPoint, and analytical skills.
• Relevant platform certifications are highly desirable.