Digital Activation Lead

Job Summary

Job Title: To be filled later

Solution Line: ASC

Team: Marketing

Position Type: Full Time

Work Mode: In Office

Location: Bangalore, Whitefield

Cab Facility: Yes

Shift Time: Flexible

People Manager role: Yes

Qualifications

• Bachelor's degree in English, Journalism, Communications, Marketing, or a related field, or equivalent practical experience.
• 8-10 years of B2B marketing, communications, and event management experience, including leadership roles across regional activation, executive stakeholder engagement, team leadership, budget ownership, vendor management, event delivery, analytics, and performance optimization.

Job Responsibilities

• Campaign Execution & Governance: Execute multi-channel marketing campaigns aligned to global buyer programs, regional priorities, and commercial growth objectives.
• Coordinate campaign planning, execution, tracking, and reporting across relevant channels and teams.
• Ensure campaign execution follows established frameworks, including tracking, tagging, governance, and measurement standards.
• Digital Campaign Delivery & Optimization: Collaborate with the Digital Center of Excellence to deliver effective digital campaigns using approved tools, processes, and measurement standards.
• Support campaign optimization using analytics, data insights, defined KPIs, and practical recommendations.
• Contribute to campaign performance summaries, executive reporting, insights, and recommendations for marketing and business stakeholders.
• Stakeholder Management & Operational Delivery: Partner with internal stakeholders and external vendors on content creation, campaign delivery, budget tracking, and operational execution.
• Align requirements, timelines, and expectations across marketing, digital, business, and functional teams.
• Support clear communication of campaign status, risks, dependencies, and decisions.
• Brand, Compliance & Continuous Improvement: Ensure adherence to Aon brand, compliance, financial promotions, and data protection requirements as applicable.
• Identify opportunities to improve campaign delivery, reduce rework, and strengthen process consistency.
• Contribute to reusable campaign assets, templates, documentation, and best-practice sharing.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.