Digital Acquisition & Experience Manager Net & Mobile Banking

Job Title

Digital Acquisition & Experience Manager Net & Mobile Banking

Business Unit

Marketing

Reporting To

Lead – Digital Acquisition & Experience – Net & Mobile Banking

Job Function and Role Type

Marketing, Individual Contributor, Light Travel

Job Purpose

This role involves strategic planning, campaign management, and enhancing customer experience within digital banking platforms (NetBanking and Mobile Banking). It focuses on driving digital business growth and optimizing customer engagement.

Key Responsibilities

Digital Business Generation

Generate revenue through digital conversions to meet targets; Deliver contribution to digital and unassisted business; Enhance portfolio health and service interactions within NetBanking and Mobile Banking; Leverage digital journeys to generate direct business.

Operational Excellence

Translate business objectives into campaign ideas, segmentation, and frameworks; Define frameworks for tracking, reporting, and generating insights; Optimize campaigns using suppressions and frequency capping; Collaborate with IT teams to deliver projects on time and with quality.

Key Competencies

Analytical skills, Data-driven thinking, Strategic thinking, Creative, Team player.