Digital Account Manager

Location: Baner, Pune, Maharashtra

Work Mode: On-site

Experience: 3+ Years

Industry: Digital Marketing / Advertising Agency

Job Purpose

The Digital Account Manager is responsible for managing client relationships, understanding business objectives, and ensuring the successful execution of digital marketing services through effective coordination with internal teams. The role requires ownership of the complete client lifecycle, timely delivery of projects, and maintaining high standards of client satisfaction while contributing to client retention and business growth.

Roles & Responsibilities

• Understand the business, industry, brand positioning, target audience, and marketing objectives of assigned clients and recommend suitable digital marketing strategies and solutions.
• Act as the primary point of contact for assigned clients and maintain professional and effective communication throughout the engagement.
• Manage and oversee a portfolio of active client accounts, or such other number as may be assigned by Management from time to time.
• Manage the complete client lifecycle, including onboarding, planning, execution, review meetings, renewals, and account closure, wherever applicable.
• Develop project plans and execution strategies to ensure timely delivery of campaigns and achievement of agreed client objectives.
• Coordinate with Performance Marketing, Social Media, Design, Content, Development, and other internal teams to ensure timely and effective execution of client requirements.
• Ensure timely collection of client approvals, feedback, content, and other required inputs necessary for uninterrupted project execution.
• Monitor project timelines, deliverables, and turnaround times (TAT) and ensure that commitments made to clients are appropriately tracked and fulfilled.
• Review campaign performance and ensure timely sharing of reports, updates, insights, and recommendations with clients.
• Conduct periodic client review meetings to discuss performance, business objectives, ongoing requirements, and future growth opportunities.
• Address client queries, concerns, and escalations promptly and coordinate with relevant internal teams for timely resolution.
• Maintain accurate records of client communications, meeting minutes, approvals, project status, and other relevant documentation in the designated systems.
• Attend client meetings, including in-person meetings when required, for relationship management, requirement understanding, and effective coordination.
• Ensure compliance with the Company's internal processes, operational guidelines, quality standards, and applicable policies.
• Perform such other duties and responsibilities as may be assigned by the Reporting Manager or Management from time to time in the interest of the Company's business operations.

Key Performance Indicators (KPIs)

• Performance shall be evaluated based on, but not limited to, the following parameters:
• Understanding of client businesses and effectiveness of proposed marketing solutions.
• Quality of client relationship management and overall client satisfaction.
• Timely and effective execution of projects and campaign deliverables.
• Effective coordination and communication with internal departments.
• Timely follow-up on approvals, requirements, deliverables, and client communications.
• Accuracy and consistency of reporting, documentation, and account records.
• Client retention, renewal, and overall account health.
• Adherence to Company policies, internal processes, quality standards, and service delivery requirements.

Requirements

• 2+ years of experience in Account Management / Client Servicing, preferably in a Digital Marketing or Advertising Agency.
• Strong understanding of digital marketing services and campaign execution.
• Excellent verbal and written communication skills.
• Ability to manage multiple clients and projects simultaneously.
• Strong organizational and follow-up skills.
• Ability to work effectively with cross-functional teams.
• Willingness to attend client meetings when required.
• Digital Marketing Agency experience is mandatory.