Diagnostic Marketing Manager

Designation - Senior Manager

Location - Bangalore

About the team and role: To develop and execute marketing strategies that drive growth, increase brand visibility, support sales teams, and strengthen relationships with diagnostic laboratories, hospitals, clinicians, and channel partners.

Key responsibilities:

• Develop and implement annual marketing plans for diagnostic products and services.

• Design and execute product launch strategies and promotional campaigns.

• Conduct market research, competitor analysis, and customer segmentation.

• Work closely with sales teams to generate leads and improve customer engagement.

• Build strong relationships with key opinion leaders (KOLs), laboratory heads, clinicians, and hospital management.

• Organize CMEs, workshops, conferences, webinars, and scientific promotional activities.

• Develop marketing materials including brochures, presentations, digital content, and product literature.

• Track product performance, market share, campaign effectiveness, and ROI.

• Coordinate with principals, vendors, and internal teams for product positioning and marketing support.

• Identify new business opportunities and recommend strategies for market expansion.

• Ensure compliance with regulatory and ethical marketing practices.

• Prepare monthly marketing reports, forecasts, and business reviews.

Must haves:

• 5–10 years of experience in diagnostic, medical device, or healthcare marketing.

• Experience in IVD, pathology, molecular diagnostics, or laboratory solutions is preferred.

Good to have:

• Strong marketing and product management skills

• Excellent communication and presentation abilities

• Market analysis and strategic planning

• Digital marketing awareness

• Customer relationship management

• Data analysis and reporting

• Cross-functional collaboration

• Negotiation and stakeholder management

Travel

• Willingness to travel extensively (30–50%) for customer meetings, conferences, and field support.