DGM - NPD & Brand Building

Role : DGM - NPD & Brand Building

Designation : DGM

Function : CPC - Marketing

Department : CPC - Marketing (Sebamed)

ROLE OBJECTIVE

Drive end-to-end product creation from consumer insights and formulations to high-end packaging and Go-To-Market (GTM) strategy

KEY RESPONSIBILITIES

• Product Creation: Identify category gaps and define robust product propositions, strategic pricing models, and highly scalable product pipelines.
• Brand Identity: Define and establish long-term brand positioning, brand architecture, and

a premium visual identity that resonates with the target consumer.

• GTM Strategy: Design, orchestrate, and lead high-impact launch campaigns across

diverse channels, including pharmacy, traditional retail, e-commerce, and digital platforms.

• Cross-Functional Leadership: Act as the central anchor partnering with R&D,

Regulatory, Supply Chain, and external Design agencies to ensure product quality and

optimized speed-to-market.

• Business Ownership: Take complete ownership of launch success, systematically track

performance KPIs (gross margins, market share), and strictly manage marketing ROI.

Professional Experience and Relevant Skills

• Experience: 814 years of proven experience in Brand Management, Innovation, or New

Product Development (NPD). Direct experience working within Personal Care, Beauty,

Cosmeceuticals, FMCG, or high-growth D2C brands is mandatory.

• Technical Expertise: Deep understanding of skincare trends, product formulation

lifecycles, premium packaging development, market gap analysis, pricing strategy, and

multi-channel GTM execution.

• Skills: Strong aesthetic judgment, commercial acumen, data-driven KPI tracking

(margins/ROI), an entrepreneurial mindset, and exceptional cross-functional project

management.

Academic Qualifications & Certifications

• Educational Qualification: MBA from a reputed institute is required. A foundational

undergraduate degree in Science, Pharmacy, or Life Sciences is highly preferred.