DGM-Marketing & Sales

Role Objective

To lead and scale marketing, sales, and business development operations across North India for a diversified portfolio of industrial mineral products, driving customer acquisition, revenue growth, channel expansion, and market penetration across multiple end-use customer segments.

Key Responsibilities:

1. Regional Marketing & Sales Leadership

• Own P&L responsibility for North India region
• Develop and execute regional marketing & sales strategy aligned with overall business goals
• Lead market entry and expansion for multiple SKUs and multiple mineral products

2. Business Development & Customer Acquisition

• Identify and acquire key B2B customers across industries using mineral inputs (e.g., ceramics, paints, plastics, construction materials, polymers, refractories, coatings, etc.)
• Build long-term relationships with OEMs, large accounts, distributors, and institutional buyers
• Drive new application development and value-based selling

3. Channel & Distributor Management

• Appoint, manage, and grow distributor and dealer networks across North Indian states
• Ensure pricing discipline, credit control, and channel performance monitoring

4. Sales Operations & MIS

• Establish strong MIS, reporting, forecasting, and pipeline management systems
• Track customer acquisition metrics, conversion ratios, contribution margins, and regional profitability
• Provide regular performance reports to senior management

5. Team Building & Capability Development

• Build, mentor, and lead a regional sales & marketing team
• Set targets, KPIs, incentive structures, and performance reviews

6. Market Intelligence & Strategy

• Monitor competition, pricing trends, customer preferences, and substitute materials
• Provide inputs for product positioning, branding, and go-to-market strategy

What are we Looking For

Leadership experience of minimum 4 years

1. Must have independently led a region comprising multiple states,

2. Lead a team of 3-4 people

3. Has Reported to: Country Head marketing and sales

4. P&L responsibility

Geographical expertise

Proven experience handling North India markets with strong regional customer connect With Large regional B2B organizations.

Product expertise

• Minimum 20 years of experience in B2B marketing & sales, preferably in:
• Industrial minerals
• Filler
• Extenders
• Pigments
• Raw materials
• chemicals

Customer Industry expertise

• Experience selling multiple SKUs and products, across multiple customer industries
• Application knowledge of: Polymer compounders ( PVC, master batch & engineering plastic), Paint and coating, Paper and paper board, detergent manufacturing

Functional Strengths

• Strong background in:
• Marketing strategy
• Sales leadership
• Business development
• Key account management
• Distributor-driven sales models
• Hands-on experience in MIS, forecasting, and data-driven decision making

Leadership & Soft Skills

• Entrepreneurial mindset with execution focus
• Strong negotiation and stakeholder management skills
• Ability to work with manufacturing, R&D, and supply chain teams
• High integrity, commercial acumen, and strategic thinking

Success Metrics (KPIs)

• Revenue and margin growth in North India
• New customer acquisition and retention
• Market share expansion
• Channel productivity
• Accuracy of MIS and forecasting

To Apply:

Call- [phone removed]