DGM - Key Accounts & Category (E-Commerce)

ABOUT COMPANY

DeHaat, a leading Agri-Tech organization, offers end-to-end solutions to India's farmers using AI technologies. With a presence in 12 states, 11,000+ DeHaat Centers, and 503 FPOs, we impact 1.8 million+ farmers. Our AI crop advisory covers 30+ crops in regional languages. Founded by top institute alumni, DeHaat is fully funded, achieving consecutive Great Place to Work certifications. Recognized by NASSCOM, Forbes, ET, Niti Aayog, and Bill Gates Foundation, our 14-year journey reflects impactful innovation in the agricultural sector.

About DeHaat Honest Farms:

DeHaat Honest Farms is the FMCG arm of DeHaat one of India's fastest-growing agritech startups. We bring pesticide-free, and residue-free food products from Indian farms to urban consumers through leading e-commerce and quick commerce platforms like Amazon, Flipkart, Swiggy Instamart, Zepto, and Blinkit.

DeHaat Website Link: DeHaat, From Seeds to Market | Online marketplace for farmers

DeHaat Honest Farms: Honest Farms

Amazon Store : DeHaat Honest Farms

Role Overview:

Were seeking a data-driven, high-energy Category & Key Accounts Manager for DeHaat Honest Farms to own and scale our presence across e-commerce and quick commerce platforms. This role combines P&L ownership, brand execution, supply chain coordination, and growth hacking with a strong focus on managing PO operations and ensuring flawless execution.

Key Responsibilities:

Category Management

- Own category strategy and assortment planning for all online platforms

- Optimize pricing, promos, and pack-size architecture for better conversions

- Benchmark competition and identify gaps/opportunities in portfolio

Account Management

- Act as the single point of contact for key accounts across Amazon, Flipkart, Zepto, Swiggy Instamart, and Blinkit

- Drive joint business planning, negotiate platform visibility and investments

- Manage campaigns, offers, and listing hygiene in close coordination with platform teams

Agency Partnership & Campaign Strategy

- Coordinate with agency on daily basis and closely monitor campaign strategy

- Ensuring proper campaign reporting and reporting to senior management

- Co-Own platform-wise GMV, volume, margins, and return on marketing spends

- Prepare weekly/monthly dashboards and deep-dives to flag risks/opportunities

Growth Initiatives:

- Run experiments across platforms regional bundling, flash sales, seasonal SKUs

- Partner with internal teams to build platform-specific content, creatives, and offers

- Explore and drive newer online commerce opportunities (ONDC, new platforms)

Cross-functional Coordination:

- Liaise with internal ops, finance, brand, content and performance marketing teams

- Ensure smooth execution of visibility campaigns, price changes, and inventory planning

- Own key platform partnerships and drive quarterly growth reviews

Ideal Candidate Profile:

Experience:

- Minimum 6 years of experience in e-commerce, Q-comm, or category management in FMCG

- Prior experience with Zepto, Swiggy Instamart, Blinkit, or Amazon Seller Central

- Comfortable with platform portals and ecomm tools for PO and performance tracking

Skills:

- Strong in Excel, data handling, and decision-making through numbers

- Understands commercial levers margins, platform commissions, discounting, etc.

- Excellent stakeholder management across internal teams and platform POCs

- Execution-first mindset with high accountability

Why Join Us

- Play a pivotal role in scaling an honest, farm-first FMCG brand in India

- Own large-scale growth across the most exciting retail formats Q-comm & e-comm

- High visibility, ownership-driven culture, and the opportunity to work with the leadership team

- Own relationships with platform and creative/performance agencies

- Plan and oversee campaign strategy execution across Swiggy Instamart, Zepto, Blinkit,etc.

- Track effectiveness of campaigns in collaboration with agency teams and performance partners