DGM / GM:- Marketing (Cardio)

Head of Marketing Cardiology Division

Department: Sales & Marketing
Designation: Head of Marketing / General Manager – Marketing
Division: Cardiology
Industry: Pharmaceutical
Location: Corporate Office
Reporting To: Business Unit Head / Business Head

1. Job Purpose

To lead the strategic marketing function for the Cardiology Division by developing and executing marketing strategies, driving brand growth, strengthening market share, and achieving revenue and profitability objectives. The role involves managing the cardiac product portfolio, developing innovative brand strategies, enabling the field force, and building strong engagement with cardiologists and other healthcare professionals in compliance with applicable pharmaceutical marketing regulations.

2. Key Responsibilities

A. Strategic Marketing & Business Planning

• Develop the annual marketing strategy, business plan, and brand-wise growth objectives for the Cardiology Division.
• Drive revenue growth, market share expansion, product penetration, and profitability.
• Analyze market trends, competitor activities, prescription trends, and emerging therapeutic opportunities.
• Identify growth opportunities across acute and chronic cardiovascular therapies.
• Develop short-term and long-term business strategies aligned with organizational objectives.

B. Brand Management & Product Strategy

• Lead the development and implementation of brand plans for cardiovascular products.
• Manage the product portfolio covering hypertension, dyslipidemia, ischemic heart disease, heart failure, antiplatelet therapy, and other relevant cardiac therapies.
• Develop product positioning, scientific communication, promotional campaigns, and differentiated brand strategies.
• Identify opportunities for new product launches, line extensions, and portfolio expansion.
• Monitor brand performance and implement corrective actions to achieve business targets.
• Ensure marketing materials are scientifically accurate, appropriately substantiated, and compliant with company policies and applicable regulations.

C. Market Research & Competitive Intelligence

• Conduct market analysis using relevant pharmaceutical market data, including IQVIA or other industry-standard sources.
• Track competitor launches, pricing strategies, promotional activities, and market share movements.
• Identify unmet medical needs, prescribing patterns, and emerging therapeutic trends.
• Translate market intelligence into actionable marketing and sales strategies.

D. Sales Force Effectiveness & Field Force Support

• Collaborate with the Sales Head and regional teams to achieve division-level business objectives.
• Develop effective promotional inputs, product presentations, visual aids, and scientific detailing materials.
• Conduct product training, brand workshops, and capability-building programs for field personnel.
• Establish measurable marketing KPIs and monitor campaign effectiveness.
• Support field implementation through cycle meetings, joint fieldwork, and periodic performance reviews.

E. Key Opinion Leader (KOL) & Healthcare Professional Engagement

• Develop professional engagement strategies for cardiologists, consulting physicians, and relevant healthcare institutions.
• Plan scientific conferences, cardiology forums, continuing medical education programs, and product-related educational initiatives.
• Build appropriate professional relationships with key opinion leaders and scientific experts.
• Ensure all healthcare professional engagements comply with applicable ethical codes and company policies.

F. New Product Development & Launch Excellence

• Identify potential products and therapeutic segments for portfolio expansion.
• Work with Business Development, Medical, Regulatory Affairs, R&D, and Supply Chain teams to assess product opportunities.
• Prepare launch plans, forecasts, positioning strategies, and promotional readiness plans.
• Monitor new product performance against launch objectives and implement post-launch improvements.

G. Budgeting, Analytics & Performance Management

• Prepare and manage the annual marketing budget.
• Monitor brand-wise sales, growth, profitability, market share, and promotional expenditure.
• Evaluate the return on investment of marketing campaigns and scientific initiatives.
• Present periodic business reviews, forecasts, and strategic recommendations to senior management.

H. Team Leadership & Stakeholder Management

• Lead, mentor, and develop the marketing team, including Product Managers, Group Product Managers, and other marketing professionals.
• Establish performance objectives, review deliverables, and build a culture of accountability and innovation.
• Collaborate with Sales, Medical Affairs, Regulatory, Finance, Supply Chain, and Business Development teams.
• Ensure timely execution of marketing plans and effective cross-functional coordination.

3. Key Performance Indicators (KPIs)

• Achievement of division sales and revenue targets.
• Growth in market share and brand performance.
• Achievement of brand-wise growth and profitability targets.
• Successful launch and performance of new products.
• Effectiveness of promotional campaigns and marketing expenditure.
• Quality and timeliness of brand plans and marketing initiatives.
• Improvement in field force productivity and product knowledge.
• Effectiveness of KOL engagement and scientific programs.
• Marketing budget adherence and forecast accuracy.
• Compliance with pharmaceutical marketing and ethical standards.

4. Educational Qualifications

• MBA / PGDM in Marketing from a recognized institution.
• B.Pharm, M.Pharm, or a science-related graduation is preferred.
• A combination of pharmaceutical education and strong commercial marketing expertise will be advantageous.

5. Experience

• Overall experience: 15–20 years in the pharmaceutical industry.
• Relevant marketing experience: At least 8–10 years in pharmaceutical sales and marketing, preferably in cardiovascular therapy.
• Prior experience as a Marketing Head, Group Product Manager, General Manager – Marketing, or equivalent leadership role.
• Demonstrated experience in managing cardiac brands, launching products, and driving business growth.
• Experience leading and developing a marketing team and working closely with a large field force.

6. Required Skills & Competencies

• Strong understanding of the cardiology and cardiovascular therapeutic market.
• Strategic thinking and commercial business acumen.
• Expertise in brand management, product lifecycle management, and new product launches.
• Strong analytical skills and familiarity with pharmaceutical market research data.
• Excellent leadership, communication, negotiation, and presentation skills.
• Ability to translate market insights into effective business strategies.
• Strong cross-functional collaboration and stakeholder management.
• High standards of integrity and compliance with pharmaceutical marketing regulations.

7. Ideal Candidate Profile

The ideal candidate will be a strategic pharmaceutical marketing leader with a proven track record of building cardiovascular brands, expanding market share, launching new products, and driving sustainable business growth. The candidate should combine strong therapeutic understanding with commercial acumen, team leadership, and the ability to execute marketing strategies effectively across a pan-India sales network.