DGM/GM- Digital Marketing
Michael Page International · Bengaluru · onsite · Posted 41d ago
Not disclosed6–10 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
- Lead end-to-end digital growth strategy
- Own a high-impact revenue-driving function
Our client is one of India's leading hospitality businesses, serving millions of customers annually.
Job Description
- Own the complete customer acquisition journey, including customer cohorts, engagement, retention, category adoption, digital migration, and customer lifetime value.
- Define customer segments and create strategies that move consumers from infrequent purchasers to loyal, high-frequency buyers.
- Develop programmes that increase active customer numbers, purchase frequency, wallet share, and retention.
- Drive cross-category adoption by identifying customer needs, category affinities, and behavioural triggers.
- Partner with Product, Technology, Analytics, and Operations teams to optimise customer journeys and enhance engagement.
- Own the complete digital conversion funnel, identifying opportunities to improve acquisition, activation, conversion, and repeat usage.
- Design and execute targeted customer engagement initiatives across app and messaging channels.
- Conduct regular customer interactions and field visits to translate consumer insights into actionable growth strategies.
- Build testing frameworks and experimentation mechanisms to continuously improve engagement, conversion, and retention metrics.
- 6-10+ years of experience across Consumer Marketing, Growth Marketing, CRM, Lifecycle Marketing, Customer Engagement, or Digital Growth functions.
- Proven success in customer cohort management, retention strategy, frequency growth, loyalty programmes, and customer lifecycle development.
- Hands-on experience managing app adoption, digital conversion funnels, customer engagement journeys, and behaviour-led marketing initiatives.
- Strong analytical skills with the ability to convert customer data and insights into strategic actions and measurable outcomes.
- Experience within consumer-facing industries such as E-commerce, Quick Commerce, D2C, Retail, Consumer Technology, or Digital Platforms.
- Comfortable working in fast-paced, high-growth environments with the ability to build frameworks and processes from scratch.
- Demonstrated ability to work cross-functionally while maintaining accountability for customer growth outcomes.
- Strong customer-first mindset combined with a highly execution-focused and experimental approach.
- Opportunity to shape the customer growth strategy of a high-growth business.
- End-to-end ownership across consumer lifecycle, engagement, retention, and digital adoption.
- Significant exposure to senior leadership and key decision-makers.
- Dynamic and entrepreneurial work environment with high visibility and impact.
- Competitive compensation and strong long-term career growth opportunities.
Quote job ref: JN-[phone removed]
Sourced from foundit
Skills
Customer Engagementcustomer engagement journeysCustomer Lifecycle DevelopmentApp adoptionBehaviour-led marketing initiativesCustomer cohort managementDigital conversion funnelsFrequency growthcrmanalytical thinkingconsumer marketingdigital growthLifecycle MarketingRetention StrategyPerformance Marketingloyalty programmes
About Michael Page International
Michael Page International
Recruitment
201
employees
1976
50 years old
Bayville
US
₹17.9L PA avg
Avg at Michael Page International
About
Michael Page International specializes in professional services recruitment, leveraging extensive market knowledge and a global network to effectively connect employers and candidates.
Industries
RecruitmentInternet
Employee ratings
10 reviews
3.3/ 5
Culture
3.4
Career growth
3.5
Work-life
3.6
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