DGM/General Manager - Marketing

Role & responsibilities

1. Marketing Strategy & Planning

• Develop and implement annual marketing strategies aligned with business, sales and revenue objectives.
• Prepare annual marketing calendars covering project launches, campaigns, events, promotions and brand initiatives.
• Develop go-to-market strategies and positioning for residential, commercial and retail projects.

2. Real Estate Project Marketing & Launches

• Lead end-to-end marketing for real estate projects from pre-launch to launch and post-launch.
• Develop project communication, collaterals and promotional strategies.
• Coordinate with Sales, Projects, Design and other stakeholders to ensure timely execution of project marketing activities.

3. Brand Management & Communication

• Strengthen and maintain corporate and project brand positioning.
• Ensure consistency of brand communication across ATL, BTL, digital, social media, outdoor and other platforms.
• Develop innovative communication strategies based on consumer insights and competitive analysis.

4. ATL, BTL & Digital Marketing

• Plan and execute integrated ATL, BTL, digital and social media campaigns.
• Drive customer engagement, lead generation, brand awareness and project visibility.
• Monitor campaign performance and optimize marketing initiatives based on results.

5. Events, Promotions & Customer Engagement

• Conceptualize and execute events, launches, shopping festivals, activations and promotional campaigns.
• Develop customer engagement initiatives to enhance footfall, brand visibility and consumer experience.
• Coordinate with brands, partners, agencies and internal teams for successful execution.

6. Revenue Generation & Leasing Support

• Generate incremental revenue through events, sponsorships, BTL activities, signage and promotional opportunities.
• Support leasing and commercial business objectives through targeted marketing initiatives.
• Develop strategic partnerships and corporate alliances to create additional business opportunities.

7. Marketing Budget & ROI Management

• Prepare and manage annual and project-wise marketing budgets.
• Monitor Budget vs. Actual expenditure and ensure effective utilization of marketing resources.
• Evaluate campaign ROI and identify opportunities for cost optimization and revenue enhancement.

8. Market Research & Competitive Intelligence

• Conduct market research, consumer analysis and competitor benchmarking.
• Identify emerging market trends, consumer preferences and new marketing opportunities.
• Use market insights to improve project positioning, communication and campaign effectiveness.

9. Agency, Vendor & Stakeholder Management

• Manage creative, digital, PR, media, production and event agencies.
• Coordinate with Sales, Leasing, Finance, Legal, Projects, Design and senior management.
• Ensure timely approvals, documentation, campaign execution and delivery of marketing requirements.

10. Team Leadership & Marketing Operations

• Lead, mentor and manage the marketing team and external agency resources.
• Establish KRAs, review performance and drive a culture of innovation and accountability.
• Maintain project trackers, marketing calendars, MIS and management reports while ensuring smooth day-to-day marketing operations.

Preferred candidate profile

Qualification

• Graduate or postgraduate qualification in Marketing, Business Administration, Advertising, Public Relations, or a related discipline.
• MBA/PGDM in Marketing would be preferred.

Experience

• Extensive experience in marketing, brand management, business development, or marketing operations.
• Relevant experience in real estate, commercial developments, shopping malls, retail, or customer-facing businesses.
• Experience in managing integrated marketing campaigns, project launches, events, and brand communication.
• Experience in marketing budget management, revenue generation, agency management, and stakeholder coordination.
• Experience in leading marketing teams and managing multiple projects simultaneously.