DGM - Digital Marketing

1. End-to-End Digital Marketing Delivery

• Take complete ownership of Digital Marketing delivery across all clients and markets.
• Manage and oversee SEO, PPC, Google Ads, Meta Ads, SMO, Performance Marketing, Affiliate Marketing, Lead Generation, Content Marketing, Analytics and CRO.
• Ensure campaigns and projects are delivered on time, within scope and against agreed KPIs.
• Establish strong processes, quality standards and performance benchmarks across the digital team.
• Ensure consistent delivery quality across multiple geographies and client accounts.

2. Performance & Results Ownership

• Be highly focused on business outcomes rather than activity-based marketing.
• Own KPIs such as leads, qualified leads, CPL, CPA, ROAS, conversions, revenue contribution, organic traffic, rankings and overall campaign performance.
• Analyse campaign performance and identify opportunities for optimisation and growth.
• Drive continuous experimentation, A/B testing and optimisation across channels.
• Ensure marketing budgets are utilised efficiently and generate maximum possible ROI.
• Develop corrective action plans whenever campaigns underperform.

3. Client Management & Escalation Handling

• Act as the senior escalation point for important and strategic clients.
• Manage client expectations and ensure high levels of client satisfaction and retention.
• Handle performance-related escalations with maturity, ownership and speed.
• Understand client business objectives and translate them into actionable digital strategies.
• Conduct regular performance reviews with clients and senior stakeholders.
• Build strong relationships with CXOs, founders, marketing heads and senior client stakeholders.
• Ensure that issues are resolved rather than simply communicated.

4. Team Leadership & Management

• Lead and manage a team of digital marketing professionals, managers, specialists and executives.
• Build a high-performance culture with clear accountability and ownership.
• Set team KPIs, review performance and drive productivity.
• Mentor and develop team members across SEO, PPC, Social Media, Performance Marketing and other digital functions.
• Identify skill gaps and ensure appropriate training and development.
• Ensure the right resources are allocated to the right clients and projects.
• Build strong second-line leadership within the Digital Marketing function.

5. Strategy & Planning

• Develop digital marketing strategies based on client objectives, target audiences, markets and business goals.
• Create integrated strategies across Google, Meta, LinkedIn, SEO, Social Media, Affiliate, Programmatic and other relevant channels.
• Identify new digital opportunities, channels, technologies and growth opportunities.
• Develop annual, quarterly and monthly digital marketing plans.
• Drive innovation through AI, automation, analytics and emerging digital technologies.

6. Revenue & Business Growth

• Identify opportunities for upselling, cross-selling and expansion of existing accounts. Retain the clients.
• Work closely with Business Development / Sales teams to support proposals, pitches and client acquisition.
• Provide digital marketing strategy and commercial inputs for new business opportunities.
• Help build larger and more profitable client accounts.

7. Analytics, Reporting & Governance

• Ensure robust tracking and measurement across all digital campaigns.
• Oversee GA4, Google Tag Manager, conversion tracking, pixels, UTMs, dashboards and attribution.
• Ensure regular performance reporting to clients and internal management.
• Develop MIS and management dashboards for campaign, client and team performance.
• Establish clear reporting mechanisms for revenue, delivery, profitability and client satisfaction.
• Use data and insights to drive decision-making.

8. Process & Quality Control

• Build and implement standard operating processes for Digital Marketing delivery.
• Establish campaign launch, QA, tracking and optimisation checklists.
• Ensure campaigns are properly audited before launch.
• Ensure timely reporting, documentation and communication.
• Reduce delivery errors, missed deadlines and client escalations through strong governance.
• Continuously improve operational efficiency and profitability.